Overview:
The Regional Manager, Public Relations will be responsible for executing dynamic and park-focused public relations strategies for the assigned properties within the region and will serve as a link between strategy and execution. This role involves securing media coverage, managing relationships with journalists and influencers, drafting compelling press materials, developing media kits, and organizing promotional events.
Region: West
Salary Details: $90,000.00 annually up to $110,000.00 annually based on relevant experience.
Park Assignment
This position is responsible for the following parks:
- Six Flags Magic Mountain
- Hurricane Harbor Los Angeles
- Hurricane Harbor Phoenix
Must be able to office/commute to one of the parks listed.
Responsibilities:
Oversee execution of public relations strategies to promote regional parks, focusing on improving awareness, managing reputation and enhancing each park's image.
Create news releases, media alerts, media kits, and other materials to generate media interest and coverage, supporting PR initiatives as needed.
Cultivate and maintain relationships with media contacts, influencers, and stakeholders to secure positive media coverage.
Conduct media outreach efforts, including pitching proactive story ideas and managing interview requests.
Help team to organize and manage press events and community outreach initiatives for assigned parks.
Collaborate closely with internal stakeholders to ensure cohesive messaging and alignment with overall PR strategies.
Assist with content capture as needed to support the Social Media & Digital content team.
Manage crisis communication efforts as needed.
Qualifications:
Bachelor's degree in Public Relations, Communications, Journalism, or related field.
Minimum of 2-4 years of experience in public relations, communications or media relations.
Strong media relations and crisis communication skills.
Experience in media pitching and relationship building.
Ability to work under pressure and handle multiple tasks simultaneously.
Detail-oriented and highly organized.
by Jobble