About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand – our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About the Role

Are you passionate about creativity, storytelling, and shaping a brand's visual identity in the dynamic world of fashion and culture? As a Senior Designer at Gap, you'll play a critical role in defining and elevating the brand's identity across campaigns, packaging, digital platforms, and more. This is a brand design role, focused on creating innovative and culturally relevant creative work that reflects and amplifies Gap's identity. In this role, you'll prioritize the development and evolution of Gap's brand identity within Collaborations and Special Projects as a cornerstone of all creative work, while collaborating with internal teams and external partners to deliver exceptional results. You'll also lead with strong creative vision, ensuring consistency and innovation across every touchpoint.

What You'll Do

Brand Identity Leadership

• Develop and evolve Gap's brand identity to ensure a cohesive, authentic, and culturally relevant visual presence.
• Prioritize brand identity as a central focus across all design deliverables, driving both consistency and innovation.

Creative Execution

• Design impactful assets for campaigns, packaging, in-store displays, social media, and digital platforms.
• Translate brand strategies into visually compelling, innovative designs that resonate with modern audiences

Cultural Awareness

• Stay deeply attuned to the fashion and cultural landscape, leveraging insights to keep designs fresh, relevant, and audience-driven.
• Ensure the brand reflects a forward-thinking perspective that resonates with today's cultural and creative climate

Collaboration and Leadership

• Partner with internal teams, external agencies, and production partners to lead creative initiatives.
• Build and inspire strong, collaborative relationships with external partners, ensuring all work aligns with Gap's creative vision and brand identity.

Strategic Storytelling

• Craft visually compelling designs that connect meaningfully with customers and reflect Gap's values.
• Drive storytelling through every touchpoint, ensuring it feels engaging, inspiring, and authentic.

Attention to Detail

• Ensure all creative work meets the highest standards of quality, consistency, and innovation.
• Adapt designs to align with specific initiatives, audiences, and markets as needed.

Who You Are

• Proven expertise in brand design, campaign development, and creative execution.
• Mastery in graphic design and presentation design skills, with the ability to create visually impactful and compelling deliverables.
• Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma.
• Strong understanding of brand strategy and the ability to translate it into cohesive, visually impactful designs.
• Deep understanding of the fashion and cultural landscape, with a proven ability to translate trends into creative work.
• Exceptional collaboration and leadership skills, with experience guiding external agencies, production teams, and cross-functional partners.
• Sharp eye for detail, outstanding creativity, and a passion for innovative design.
• Excellent communication skills, emphasizing clarity, empathy, and professionalism.

Benefits at Gap

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range : $114,900 - $152,200 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates

Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.