Job Description:

The Digital Analyst will be joining a large digital analytics team within the digital marketing division of a major financial institution based in Minneapolis, MN. They will analyze marketing data to identify patterns and improve key metrics throughout the customer journey. The ideal candidate will have excellent experience with marketing data analytics tools, specifically the Adobe suite, and a strong understanding of how to use business intelligence tools for further reporting. This organization is focused on personalizing the customer experience to acquire, deepen, and retain lifelong relationships by helping customers build financial confidence and achieve their life goals. The analyst will join as they build solutions to help customers activate their most important life goals and create personalized plans, that guide and assist over time, to achieve success.

Core Responsibilities:

-Ability to conduct regular analysis of marketing data to identify patterns to improve critical metrics at all stages of the funnel (awareness, engagement, conversion, adoptions.)

-Define objectives, scope analytics tasks, and deliverables for all projects and clients, including the creation and improvement of multi-step eCommerce data layers

-Develop the data strategy to support customer journeys that enable optimization of multi-touch marketing programs across all forms of media (digital, social, direct, etc.)

-Manage the end-to-end testing process for high priority use cases, including hypothesis development, KPI selection, A/B measurement and reporting

-Work cross functionally to build and deploy personalization campaigns to support digital platforms, product launches and promotions.

-Measure campaign performance, understand consumer behaviors, create consumer segment strategies and leverage personalization tools to create and maintain campaigns

Must Haves:

-5 to 7 years of experience in marketing analytics or digital analytics

-Bachelor’s degree

-Strong understanding of digital analytics and marketing analytics using the following: Customer Data Platforms, Adobe Analytics, Adobe Customer Journey Analytics, Adobe Target , Salesforce Marketing Cloud, Adobe Journey Optimizer

-Proficiency in at least one Business Intelligence tools; PowerBI, AWS Quicksights, Tableau

-Proficiency in at least of the following programming languages; SAS, SQL, R, Python

-3+ years of experience conducting analyses of digital data using modern analytics tools

-Ability to synthesize insights and effectively communicate complex concepts into actionable next steps

-Knowledge of digital marketing and marketing analytics best practices

-Strong experience working with clear key business performance metrics and KPIs

Plusses:

-Experience within Financial Services, Banking, FinTech industry

-Proven experience architecting, implementing, and managing operational change

-Experience with data & analytics transformation (current state assessment, strategy development, value case, roadmap, and blueprint)

-Business Translation experience (identifying business problems, initiatives, use cases, data/mar-tech management (e.g., platform/feature development and enhancement), storytelling)