Job Description ProspectBlue has partnered with a reputable company based in Richmond, VA and is seeking a Director of Brand Experience. The ideal candidate has 10+ years of professional experience in marketing or brand management. This role collaborates with functional teams and other departments to ensure a cohesive representation of the company's brand, synthesizing the brand experience with overall customer experience. The Director of Brand Experience focuses on creating impactful experiences to:
- Develop and implement comprehensive brand strategies that align with the company's business strategies and target audiences.
- Elevate awareness of company's products among existing and potential customers and prospective associates across all marketing channels.
- Oversee all phases of the company's customer programs strategy from conception, development, execution, communication, training, and support.
EDUCATION AND EXPERIENCE REQUIREMENTS - Bachelor's degree in Marketing, Communications, Media or other relevant areas of study.
- 10+ years of professional experience in marketing or brand management.
QUALIFICATIONS AND PREFERRED SKILLS: - Experience managing the creation and execution of a wide variety of marketing content.
- Experience managing internal creative teams, as well as outside marketing agencies and vendors.
- Strong collaboration, communication, and relationship-building skills, including working effectively with other departments such as Sales, Vendor Relations, Logistics, IT, Finance, and HR.
- Experience with project management tools and Agile methodology
- Strong collaboration, communication, and relationship-building skills.
- Excellent communication skills, including presentation, writing and grammar.
- Well organized and process oriented, with a creative approach to problem-solving.
- Ability to manage enterprise level programs and excellent project management skills.
- Ability to translate complex information into intuitive, easy-to-digest marketing assets.
- Maintain a team climate that motivates and retains top performers.
- Balance creativity with focus & drive to achieve results.
- High attention to detail.
This is a full-time in-office position. Competitive compensation and benefits!