Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.About Lake Companies: (Banyan's Portfolio Company)Company OverviewThe Lake Companies is a leading provider of enterprise software solutions, specializing in deploying and optimizing ERP solutions for discrete manufacturers in the Upper Midwest. Focused on the Infor CloudSuite Industrial platform and proprietary Trak-Suite solutions, we are committed to helping our clients streamline operations and achieve sustainable growth.Position OverviewThe Marketing Manager will play a pivotal role in driving lead generation, brand awareness, and customer retention strategies. This individual will be responsible for designing and implementing a comprehensive marketing strategy to support top-of-funnel growth, optimize lead nurturing, and promote The Lake Companies' solutions to discrete manufacturers. They will also manage the marketing team, oversee campaigns, and ensure measurable impact on revenue growth.Key ResponsibilitiesLead Generation and Field MarketingDevelop and execute a targeted lead generation strategy that includes SEO, PPC, social media, content marketing, and industry events.Audit current lead generation sources and optimize for effectiveness and ROI.Oversee the implementation of automated lead nurturing workflows, including email sequences and retargeting campaigns, to improve conversion rates.Collaborate with the sales team to align marketing efforts with sales goals, ensuring seamless top-of-funnel management.Content Marketing and Brand AwarenessLaunch and manage marketing campaigns (blogs, case studies, webinars) that resonate with discrete manufacturers.Lead the creation of educational content emphasizing the benefits of cloud-based ERP solutions, targeting key personas in the manufacturing industry.Host webinars, virtual demos, and events to showcase The Lake Companies’ offerings and thought leadership.Establish partnerships with influencers or thought leaders to enhance brand visibility.Customer Retention and EngagementImplement a Client Success Program to improve engagement and deepen product usage.Roll out customer training and webinars to educate users and reduce churn.Monitor customer feedback and retention metrics to identify opportunities for improvement.Develop loyalty programs and targeted communications for high-value customers.Team Leadership and CollaborationManage and mentor the marketing team, including the Marketing Specialist, to drive performance and professional growth.Collaborate with sales, product, and customer success teams to align strategies and ensure marketing initiatives deliver measurable outcomes.Provide regular reports and insights on marketing performance, adjusting strategies based on data and results.Technology and Process UpliftSpearhead initiatives to enhance marketing technology, including CRM platforms, analytics tools, and reporting systems.Lead the integration of new tools such as Pipeliner CRM and other platforms to streamline marketing and sales alignment.QualificationsBachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.Proven experience in B2B marketing, preferably in the ERP or manufacturing industry.Strong expertise in lead generation strategies, marketing automation tools, and content marketing.Demonstrated success in managing campaigns that deliver measurable growth in lead volume and brand awareness.Hands-on experience with CRM platforms and marketing analytics.Excellent communication, leadership, and organizational skills.Ability to think strategically while executing tactically.Preferred QualificationsExperience in marketing ERP solutions for manufacturing clients.Familiarity with Infor CloudSuite Industrial or similar solutions.Strong copywriting and content creation skills.Experience managing budgets and optimizing marketing ROI.If you are a strategic thinker with a proven track record in driving marketing success, we invite you to join The Lake Companies and contribute to our mission of delivering innovative solutions to the manufacturing industry.#J-18808-Ljbffr