Role Title: Head of Marketing & eCommerceReports To: Managing DirectorCompany: Carraig Donn is Ireland's premier lifestyle retailer of Ladies Fashion, Jewellery, and Gifts, established in 1965. We pride ourselves on providing genuine customer service and an excellent retail experience. Our team strives to bring quality products at affordable prices, building positive, lasting relationships with our customers.Join us in our Journey of Growth: Be part of a successful Irish-owned company with exceptional growth prospects. Join our leadership team and play a vital role in propelling us to the next level.Job Role: The Head of Marketing & eCommerce will drive the growth strategy of Carraig Donn, scaling the existing eCommerce and retail business, enhancing customer loyalty, and ensuring innovation within the industry.Responsibilities:Strategic Leadership: Develop and execute strategies to scale the eCommerce and retail business, focusing on increasing revenue and customer growth.Collaborate with the Senior Management Team to align strategies with broader company objectives.Provide strategic guidance on digital marketing across various channels.Manage and optimise digital marketing budgets based on data-driven insights.Brand & Campaign Management: Oversee brand management and lead the development of innovative marketing campaigns.Manage the retail calendar, coordinating product launches and promotional activities.Coordinate shoots and campaign management, negotiating collaboration contracts.Customer Experience & Digital Innovation: Continuously improve user experience and oversee the development of eCommerce technologies.Stakeholder Communication & PR: Manage company communications and ensure clear reporting on campaign performance.Lead, mentor, and recruit members of the Marketing & eCommerce team.Market Research & Opportunity Identification: Conduct market research to identify new opportunities and lead planning processes.Skills Required:Bachelor's degree in Marketing, Business, or a related field (Master's preferred).6+ years of experience in marketing and eCommerce, with at least 4 years in a senior leadership role.Experience in Fashion & Retail Marketing.Digital Marketing Proficiency: Expertise in SEO, SEM, Paid Social, and Email Marketing.eCommerce Management: Proven experience with eCommerce platforms.Data-Driven Decision Making: Strong analytical skills using tools like Google Analytics.Strategic Planning: Ability to develop and execute long-term strategies.Team Leadership: Proven experience in leading high-performing teams.Budget Management: Expertise in managing marketing budgets.Creative Campaign Development: Ability to design innovative marketing campaigns.Stakeholder Communication: Excellent verbal and written communication skills.Location: The role is based at Carraig Donn's headquarters in Westport, County Mayo, with flexibility to work from other locations as necessary.#J-18808-Ljbffr