SUMMARY

This role will partner with internal team members, external agencies, and local branch clients to manage data tracking and attribution. As an Associate Web Analyst, this role will be using data to tell a story and drive meaningful insights and give strategic direction with ads across platforms, landing pages, etc. This role will be a key part in a growing marketing team and will play an important part in helping drive growth and optimization for us and our partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES Other duties may be assigned.

• Monitor business goal performance and identify digital property, channel and campaign opportunities.
• Create and evolve automated website dashboards and reports providing key insights.
• Drive new customer experience KPIs, metrics, tracking methodologies and data visualizations.
• Effectively communicate results of analyses to business segment stakeholders, providing actionable recommendations.
• Monitor the health of Pella’s digital properties and campaigns across all data sources, proactively identifying any accuracy issues and initiating corrective action. Proactive in analyzing customer behavior using available data to influence changes on the website.
• Recommend and implement advanced tracking and tagging on Pella web properties (pixel placement, UTM parameters, etc.) to ensure important actions/engagement are tracked and reported.
• Partner internally and externally to ensure best practices in metrics and decision making are being maintained.

SKILLS AND EXPERIENCE

• Bachelor's degree (B.A./B.S.) from four-year college or university
• 3+ years of experience with website and digital advertising analytics
• Familiarity with website analytics (Google Analytics and Google Tag Manager) required
• Familiarity with Sales Force preferred
• Experience in stakeholder communication and management (from business leaders to technical practitioners)
• Ability to translate highly technical data/trends into business objectives/core impact
• Provide strong organizational, project management, problem solving and time management skills.
• Excellent communication skills to build rapport with colleagues and clients.
• Experience collaborating, presenting, and reporting to clients and stakeholders.

TRAVEL

The position will require 10% travel.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

LANGUAGE SKILLS

Ability to read and interpret documents. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

CONDITION OF EMPLOYMENT

Pella Corporation is committed to workforce diversity. Pella is a Tobacco-Free Work Environment. Pella participates in E- Verify. Pella will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization.

EQUAL EMPLOYMENT OPPORTUNITY

Pella Corporation provides a working environment free of discrimination and harassment. Pella Corporation treats all persons equally, regardless of race, color, sex, religion, national origin, age or disability, as each is protected under federal law. A number of states in which Pella operates have laws protecting classifications of Team Members not necessarily protected under federal law. Therefore, Pella also treats all persons equally, regardless of political affiliation and belief, pregnancy, national origin, age, creed, marital status, military status, sexual orientation, mental disorder, veteran status, ancestry or handicap as each category is protected under a municipal ordinance or state law.