Partner 22, Paid & Performance Marketing

Founded in Silicon Valley in 2009 by Marc Andreessen and Ben Horowitz, Andreessen Horowitz (aka a16z) is a venture capital firm that backs bold entrepreneurs building the future through technology. We are stage agnostic. We invest in seed to venture to growth-stage technology companies, across AI, bio + healthcare, consumer, crypto, enterprise, fintech, games, and companies building toward American dynamism. a16z has $45B in assets under management across multiple funds.We’ve established a team that is defined by respect for the entrepreneur and the company-building process; we know what it’s like to be in the founder’s shoes. We’ve invested in companies like Affirm, Airbnb, Coinbase, Databricks, Devoted Health, Insitro, Figma, GitHub, Instacart, OpenSea, Roblox, Stripe, and Substack. Our team is at the forefront of new technology, helping founders and their companies impact and change the world.The Role

The Go-To-Market team (GTM) is an important part of our effort to accelerate time-to-market and growth across the a16z portfolio. We take a uniquely long-term view towards working with our founders and companies, while relentlessly focusing on the impact we can deliver. You will be responsible for advising and driving portfolio companies’ paid growth efforts, with strategic priority on sustainable user acquisition. This role within GTM has a laser focus on 4 pillars:Develop actionable strategic paid growth plan for the portfolio companiesBe a hands-on leader and engage with the portfolio companies on short term projects that drive impact and growth goalsAdvise our portfolio companies on strategy and timing for paid growth marketingDefine what best-in-class looks like by gathering industry trends, insight and benchmarksIn this role you will partner closely with start-ups Founders and executive teams at various stages (early to late stage companies) across various GTM motions (b2c, b2b) and user/customer acquisition models such as freemium, D2C, prosumer, tops down, bottoms up, etc. to drive growth goals for the portfolio companies - Acquisition, Activation, Retention, Monetization.We will consider candidates in San Francisco, CA, New York City, NY or Los Angeles, CA. The role may require in-office presence from time to time.To join our team, you should be excited to:

Understand the business needs of a startup including their competitive positioning and team strength, to deliver a strategic plan that drives key metrics. Focus on paid growth marketing strategies and tactics that improve user growth, retention, revenue, conversion rate optimization, CAC/LTV optimizationEvaluate the ROI and timing of each potential short term paid growth marketing project and counsel internal stakeholdersEngage with multiple founders and their teams on a short term basis (3 weeks to 3 months engagements) and provide hands-on support to execute against the strategic growth plansDetermine process and operational improvements that lead to improving campaign performance across the end-to-end paid marketing funnel inclusive of: Creative, Targeting, Budget Allocation, Spend Optimization, Landing Pages, Onboarding, Data/Tracking to deliver KPI impacting outcomesProvide a competitive edge to our founders accelerating their knowledge and timelines to outcomes by identifying trends, emergent channels and case studies in navigating platform changes in the user acquisition ecosystem through growth marketing engagementsMinimum Qualifications

10+ years experience in user acquisition, growth marketing, performance marketing, demand generation at multiple fast growing startups through multiple investment stages3+ years recent experience in a hands-on channel management role across Paid Search, Paid Social, Mobile UA, Direct Mail, Media, OOH or equivalentExperience managing budgets across different sizes: experimental (e.g., $100k) to scaled (e.g., millions)Experience managing the creative process, content across media channels, and setting optimal production cadenceExperience building, and/or directing the building of performance dashboards tracking ROAS, CPA, and or CAC:LTV across relevant segmentsPerspectives on different approaches to attribution and media mix modeling for effective budget and resource allocationProficiency with both marketing and product analytics, ranging from out of box tools to writing SQL or light coding through Google Tag Manager as well as tech platforms such as Appsflyer, Google Analytics, DSPs, MMPs, and general attribution platforms etcProven ability to self-start, operate autonomously, manage multiple priorities, independently contribute, ability to deal with ambiguity, and execute consistently in a dynamic environmentAbility to quickly synthesize complex information and communicate effectively to different audiences, both written and verbalAbility to quickly build trust with other team members as well as entrepreneurs and broader cross functional teamsExceptional communication, interpersonal, and presentation skills, with a focus on detail and executive presenceLow ego, high empathy, and the capacity to collaborate effectively with diverse teamsThe anticipated salary range for this role is between $267,000 - $312,000, actual starting pay may vary based on a range of factors which can include experience, skills, and scope.This role is eligible to participate in the a16z Carry program and various discretionary bonus programs as well as benefit and perquisite plans including health, dental, vision, disability, life insurance, 401K plan, vacation, and sick leave.a16z culture

We do only first class business and only in a first class wayWe take a long view of relationships, because we are in the relationship businessWe believe in the future and bet the firm that wayWe are all different, we recognize that, and we winWe celebrate the good timesWe do it for the teamWe play to winAt a16z we are always looking to hire the absolute best talent and recognize that diversity in our experiences and backgrounds is what makes us stronger. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. These differences are what enables us to work towards the future we envision for ourselves, our portfolio companies, and the World.

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