Our client, an expert in providing HR solutions to organizations across the US, has retained Naviga to identify a Chief Marketing Officer to join their team.
Title: Chief Marketing Officer
Location: Remote, US
Key Notes/Company Details:
- 20 years in business with consistent YOY growth & 94% retention rate
- National presence representing clients across all industries
- Full-service HR outsourcing to small-medium and large businesses
- Progressive and innovative leadership team
Responsibilities: - Develop and implement a comprehensive marketing strategy to support new customer acquisition and retention.
- Partner with the CEO, CFO, and Chief Revenue Officer (CRO) to ensure marketing initiatives align with revenue goals.
- Oversee demand generation strategies, including digital marketing, content marketing, paid media, SEO/SEM, and lead nurturing campaigns.
- Define and refine the company’s brand identity, voice, and messaging across all channels.
- Ensure consistency in brand storytelling and customer experience.
- Develop and execute go-to-market (GTM) strategies for new products, services, and market expansions.
- Align marketing with sales efforts to optimize customer acquisition, upselling, and cross-selling opportunities.
- Optimize pricing strategies and customer segmentation to maximize revenue growth.
- Monitor industry trends, market shifts, and competitive landscapes to identify growth opportunities.
- Leverage data analytics, customer insights, and performance metrics to drive decision-making.
- Lead customer experience initiatives to improve loyalty, satisfaction, and retention.
- Develop a strategy for engaging key customer segments through personalized marketing campaigns.
- Build strategic alliances with industry partners, influencers, and media outlets to enhance brand reach.
- Oversee PR and communications efforts to maintain a strong public presence.
- Recruit, develop, and mentor a high-performing marketing team.
- Oversee the marketing budget and ensure ROI-driven allocation of resources.
Requirements: - Senior marketing leadership experience, preferably in a high-growth environment.
- Experience leading marketing teams of 30+ members across multiple functions.
- Proven track record of driving revenue growth through strategic marketing initiatives.
- Expertise in B2B and B2C marketing, including digital marketing, demand generation, and branding.
- Strong data-driven decision-making and analytical skills.
- Experience aligning sales, finance, and marketing strategies to maximize revenue.
- Proficiency with marketing automation, CRM systems (Salesforce a plus), and analytics platforms.
- Ability to manage large-scale marketing budgets and measure performance through KPIs.
- Strong leadership, communication, and presentation skills.
- Must be open to travel across the Eastern portion of the United States as needed.
Education: - Bachelor’s degree in Marketing, Business Administration, or a related field required.
- MBA or equivalent experience is a plus.
Benefits: - Medical, dental and vision plans
- 401k plan
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