Sr Director, Communications & PR Athleta

job
  • Gap Inc.
Job Summary
Location
San Francisco ,CA 94199
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
15 Mar 2025
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Job Description

About the Role

In this role, you will work in an energizing, fast-paced environment focused on all public relations endeavors. You will be an ambassador for our brands, driving press and brand awareness across all media channels. You will be responsible for creating impactful PR campaigns and influencing editorial coverage. You should have outstanding organizational skills with superior written and verbal communication.

What You'll Do

  • Develop and manage all aspects of PR, including fashion and brand media outreach (national and regional), media and customer events as it relates to product and fashion press and brand sponsorships.

  • Author press releases, talking points, Q&As, and other written materials to manage communication and increase awareness of the brand.

  • Establish and maintain key relationships with editors, influencers, and key social channels to ensure continual messaging on the brand and product newness through showrooms and consistent outreach.

  • Regularly influence leadership team decisions and initiatives.

  • Responsible for planning, budget, and end results; sets policies for subfunction/function.

Who You Are

  • Personality and composure to work with senior executives and major media outlets.

  • Excellent organizational skills and ability to handle multiple projects simultaneously within budgets and on schedule.

  • Understanding of how brand engagement fits into the larger picture of marketing.

  • Voracious consumer of culture, technology, and fashion, and able to create stories/digital experiences at the intersection of all three.

  • Develop and implement innovative solutions for complex situations in a fast-changing environment; cover a wide range of activities requiring complex judgments.

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