This range is provided by Suna Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$180,000.00/yr - $200,000.00/yr

Lead Recruiting & Operations Specialist at Suna Solutions

Job Title : Digital Marketing Director

Pay Rate : $180K - $200K per year

Duration : Direct Hire

Location : Onsite in Brea, CA 92821

POSITION OVERVIEW :

We are seeking a Digital Marketing Director to lead our dynamic marketing team at our Brea, CA location. The ideal candidate will have grown from a performance/marketing data analyst background, with strong experience in advertising operations and hands-on execution. This role requires a strategic leader who excels in data-driven decision-making, budget management, and driving growth through paid channels, SEO, and email/SMS marketing campaigns.

KEY RESPONSIBILITIES :

• Develop and Execute Digital Strategy : Lead the development and implementation of a cohesive digital marketing strategy that aligns with overall business goals and objectives.
• Lead Paid Performance Team : Manage the paid performance marketing team, overseeing PPC, display advertising, social media advertising, and other paid channels.
• SEO Strategy : Oversee and refine SEO strategies to enhance organic search rankings, increase website traffic, and optimize conversions.
• Email and SMS Campaigns : Plan and execute targeted email and SMS marketing campaigns to engage customers, increase retention, and drive revenue.
• Data-Driven Insights : Monitor and analyze performance metrics across all digital channels, providing regular reports to senior management and optimizing strategies based on data insights.
• Cross-Functional Collaboration : Work closely with content , design , and product teams to ensure a unified and integrated approach to digital marketing efforts.
• Trend Awareness : Stay up to date with industry trends, new technologies, and best practices, ensuring our digital marketing strategies remain innovative and competitive.
• Budget Management : Manage the digital marketing budget (~$10M+), ensuring optimal resource allocation and maximizing ROI across all paid channels.
• Team Leadership : Mentor and develop a high-performing digital marketing team, fostering a culture of innovation, collaboration, and continuous growth.

REQUIREMENTS :

MUST-HAVE :

• DTC Experience : Proven experience working with direct-to-consumer (DTC) brands , driving growth through digital marketing strategies.
• Growth Strategies Expertise : Led growth marketing strategies , including go-to-market (GTM) strategies and other growth tactics.
• Team Management : Experience leading and managing a team of 5-6 people, fostering a collaborative and productive work environment.
• Cross-Functional Collaboration : Strong experience collaborating with cross-functional teams, particularly in branding , creative , and web teams .
• Budget Management : Managed significant marketing budgets (~$10M+), driving a 4-5x ROI , correlating to revenue growth of $40-50M.
• Campaign Execution : Hands-on experience executing campaigns across all paid channels, including Google Ads , Meta (Facebook/Instagram) , Affiliates , and others, with a focus on budget allocation and optimization.
• Data-Driven Decision Making : A strong data-driven mindset , able to analyze and interpret data to identify challenges and opportunities, set performance benchmarks, and apply insights to refine strategies.

NICE-TO-HAVE :

• Branding Strategy : Ability to provide strategic guidance for branding initiatives, including product persona development, positioning, and PR content creation.
• Industry Experience : Preferably experience in action sports or high-ticket consumer electronics .
• Omnichannel Experience : Background in companies with an omnichannel approach (DTC + B2B) and a focus on DTC.

QUALIFICATIONS :

• Education : Bachelor’s degree in Marketing , Business , or a related field; Master’s degree is preferred.
• Experience : 5+ years of experience in digital marketing , particularly with a focus on paid performance , SEO , and email/SMS marketing .
• Growth Success : Proven track record of successfully developing and executing growth strategies, driving sales, and customer acquisition.
• Leadership : Strong leadership and team management skills, with the ability to inspire and lead a high-performing team.
• Analytical Skills : Excellent analytical skills, with proficiency in digital marketing tools like Google Analytics , Google Ads , SEO tools , and email/SMS marketing platforms .
• Communication : Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and at all levels of the organization.
• Adaptability : Thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously while achieving marketing goals.

If you’re a data-driven marketing leader with a proven track record in driving growth through digital channels and performance marketing, we invite you to apply for this exciting opportunity!