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Title: Digital Marketing Director

Department: Marketing

Reports to: VP of Marketing

Position Type: Salary

Company Overview: State of Play Hospitality is a rapidly growing international operator of tech-enabled social entertainment concepts. State of Play has created and operates several category-leading concepts in the US and UK, including Bounce, Hijingo, and Flight Club (under license in North America). All of the group’s concepts offer design-led, immersive environments, upscale food and beverage programs, as well as highly engaging gameplay.

Position Purpose: In this position, you will be responsible for driving the growth of our digital journey. As the Digital Marketing Director, you will play a critical role in leading and building our fast-growing company website and conversion strategy. You will be responsible for the entire digital journey, from the first visit to the website all the way through the welcome email before a guest visits. You will be responsible for all facets of digital marketing, including, but not limited to, website, email, and SEO.

Our Mission Is: At State of Play, our mission is to create moments of joy and connection through the power of play.

Our Values Are:

• We Take the Initiative: Actions speak louder than words. We’re resourceful, proactive and creative. There are no limits to what we can achieve if we reach out, speak up and make it happen.
• We’re Thoughtful: We think about the bigger picture. We default to listening and encouraging different views to our own. By being deliberate and considerate, team members will enjoy working with us and we will make better decisions.
• We Strive for Excellence: We try to bring the best version of ourselves into work every day. Quality matters. Executing with precision and pace will help both other team members and the business succeed.
• We Celebrate the Wins: Let’s enjoy the journey. Life is full of ups and downs so we make time to toast collective and individual successes. Nothing feels better than winning as a team.

Position Responsibilities:

• Ensure the website is visually pleasing and easy to navigate for Flight Club, AceBounce, and State of Play Hospitality.
• Develop a high-converting web journey.
• Lead paid media efforts while driving strong results and KPIs.
• Optimize SEO, including site architecture, technical foundation, keyword support, and editorial content.
• Support domestic growth through site development.
• Plan and implement data-driven testing to optimize and personalize the web experience.
• Work with cross-functional teams to ensure the most up-to-date information.
• Develop a plan to grow opt-in databases for email and drive viewership on websites.
• Continuously innovate to find new ways to connect with and motivate guests.

Requirements & Minimum Qualifications:

• 8+ years of experience managing digital marketing. Experience in “eatertainment” is a plus.
• Proven track record of successfully developing and executing digital marketing plans from conception to implementation.
• Ability to lead within a fast-paced environment and deliver amidst demanding timelines. Excellent problem-solving skills with the ability to analyze complex business requirements and translate them into technical solutions.
• Experience sourcing and maintaining web platforms.
• Experience with managing all digital/web legal requirements.

The Company reserves the right in its absolute discretion to add to your duties or amend this job description at any time. In addition to the above duties, you will carry out such other duties as the Company reasonably directs from time to time.

Equal Opportunity Statement: State of Play Hospitality is proud to be an equal opportunity employer. It is our policy to provide equal employment opportunities to all qualified applicants and employees without regard to their actual or perceived race, color, religion, sex, sexual orientation, marital or civil union status, age, national origin, disability, pregnancy, childbirth or related medical condition, citizenship, veteran status, genetic information, gender, gender identity or expression, or any other basis prohibited by law. #J-18808-Ljbffr