Position Overview:

MediaRadar is the premier provider of marketing, media, and competitive insights covering the advertising world, where it's headed and why.

Our innovative solutions enable brands, agencies, and media owners to achieve peak performance with always-on marketing intelligence that spans the media, creative, and business strategies of 5 million brands across 30+ media and marketing channels.

By bringing the advertising past, present and future into crystal-clear focus, our clients rapidly understand and act on the competitive media moves and emerging advertising trends impacting their business.

MediaRadar eliminates media blind spots and powers mission-critical marketing and sales decisions that drive competitive advantage.

Location: Greater NY Metro Area Preferred: Remote based in the US or Hybrid

MediaRadar is seeking an experienced Content Marketer with 5+ years of experience handling inbound marketing strategies to build a brand identity and online presence through the ideation, production, and dissemination of multimedia content. From day one you'll work to understand our audiences and expand our reach through one-of-a-kind brand architecture that empowers MediaRadar to engage, educate, and motivate our customers to action. Our ideal candidate will have a deep understanding of the needs and challenges of advertisers (brands/agencies) and media owners (publishers) related to media mix and brand strategy.

Requirements

What You'll Do:

• Develop and execute content marketing strategies that align with business goals and target audience needs.
• Ideate and manage production of advertising-industry thought-leadership content across various formats, including video production, editorial thought leadership (eBooks, whitepapers, bylines), podcasts, webinars, event content activation and infographics.
• Conduct research and analysis to identify content gaps and opportunities, and stay up-to-date with industry trends and best practices.
• Collaborate with cross-functional teams, including designers, writers, and subject matter experts, to ensure content is accurate, on-brand, and meets project deadlines.
• Manage content distribution channels, including email newsletters, social media accounts, and third-party platforms in collaboration with demand generation leadership to increase reach and engagement across target account across brand, agency, publishing and platform buyers.
• Continuously test and refine content marketing strategies and tactics to improve results and drive business growth.

What You've Done:

Experience and Expertise:

• 5-7+ years in content marketing and/or production and program management role
• External multimedia production agency, freelance design and editorial team management experience required
• Experience in advertising, media, data insights, and/or analytics industry required
• Have a passion for B2B content and have a keen eye for identifying upcoming trends
• Strong skill set in creation(written and visual) and communication (storytelling and verbalizing)
• Ability to analyze data and marketing analytics to reiterate and drive actionable insights

Benefits

At MediaRadar, employees are encouraged to work hard, have fun and develop strong relationships with their peers. We are committed to creating a diverse, inclusive, and welcoming environment for all employees, living our core values every day. Our inclusive culture promotes respect, equality, and opportunity at every level, reflecting our value of being Teammates and working together harmoniously. We Listen to the diverse voices within our team, fostering curiosity and an environment where everyone's opinions matter. We are proud to be an equal opportunity employer.

Benefits

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Flexible PTO
• Commuter Benefits
• Gym Discounts
• Summer Fridays

This is a full-time exempt role with a base salary range of $120,000- $130,000, plus benefits. A final compensation offer will ultimately be based on the candidate's location, skill level and experience, and the Company's pay equity.