Title: Assistant, Experience and Site Merchandising
Location: Hybrid? in Philadelphia PA 19109
Duration: 2+ Months
Shift: M- F (9-5)
Description: - Fame House, Clients US eCommerce division, is looking for a Assistant, Experience & Site Merchandising to provide support on frontend customer experience & optimization.
- This person will support the Experience & Site Merchandising leads and the broader cross-functional team to develop & execute strategies to improve customer conversion, acquisition & retention rates.
- Daily tasks include preparing analysis with insights and recommendations and keeping project management systems up-to-date.
- The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment at our office in Philadelphia, PA.
Looking for: Support eCommerce experience & site merchandising efforts for our roster of stores, including:
Front-End Experience & Site Merchandising: - Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization).
- Deploy upsell & cross-sell tactics to increase average order value.
- Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides).
- Merchandising third-party sales channels like Spotify.
Campaign & Promotion Strategy: - Assist with the creation of promotional strategies around new music and merch releases.
- Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries).
- Use tried and tested eCommerce drivers (e.g., discounts, gift-with-purchase programs, free shipping) to incentivize sales.
- Use bespoke content for artists or brands (e.g., blog posts, videos) to increase traffic and engagement.
- Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are.
Customer Acquisition & Retention: - Support lead generation & customer acquisition programs (e.g., early access, sweepstakes).
- Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection.
- Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV).
Performance Analysis & Optimization: - Track, analyze & report performance to drive optimizations and inform planning & strategy.
- Create reports to provide to labels and rights owners.
- Gather customer feedback through surveys & social listening.
Bring your VIBE: - 1-2 years working in marketing or related fields (college courses or internship or experience is OK).
- Excellent communication and interpersonal skills (verbal and written).
- Strong work ethic, highly motivated, upbeat personality, team player, no ego.
- Tech-savvy, strong computer/internet/research skills
- Passionate about music and a solid understanding of fandom.
- Strong passion or interest in eCommerce.
- Strong critical thinking skills.
- Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work
- Self-accountability to follow through with proper, consistent updates to stakeholders.
- Strong attention to detail.
- Understanding and working knowledge of analytics and reporting.
A plus, but not required: - Experience in the entertainment industry
- CRM/Email marketing experience
- Understanding of UX principles and consumer behavior
- Frequent online shopping
- Project management experience
- Experience with Shopify
- Basic Photoshop skills
#TB_EN