Title- Market Research Analyst

Duration- Cupertino, CA, 95014 ( Hybrid)

Location- 1 Year Contract

Job Summary:

We are seeking a highly motivated and detail-oriented Market Research Analyst to join our Business Planning and Strategic Insights Team. The ideal candidate will possess strong analytical skills, a keen understanding of market trends , and the ability to gather and interpret data to provide valuable insights. The Market Research Analyst will play a crucial role in supporting strategic decision-making by conducting comprehensive market research, competitor analysis, and customer behavior studies.

Responsibilities:

Using Circana’s data

• Market Analysis:
• Conduct thorough market research to identify Macro Retail industry trends, market size, and growth opportunities in relevant Tech categories.
• Analyze and interpret data related to market conditions, customer preferences, and competitive offerings.
• Monitor and report on key market indicators, including Client’s market share.
• Competitor Analysis:
• Assess competitor strategies, products, and market positioning.
• Identify strengths, weaknesses, opportunities, and threats to inform strategic planning.
• Stay informed about industry best practices and emerging trends to maintain a competitive edge.
• Customer Cohort Analysis:
• Analyze customer demographics and identify areas to grow Client’s share.
• Develop customer personas using Checkout data to enhance marketing and product development strategies.
• Data Collection and Reporting:
• Gather, organize, and analyze data from various sources, including analyst reports, dashboards, databases and webinars.
• Prepare detailed reports and keynote presentations summarizing research findings, insights, and recommendations for key stakeholders.
• Utilize keynote or data visualization tools such as Tableau to present complex information in a clear and concise manner.
• Strategic Recommendations:
• Provide actionable recommendations based on research findings to support business strategy development.
• Collaborate with cross-functional teams to implement strategic initiatives and monitor their impact.
• Stay abreast of industry developments and emerging technologies to anticipate market shifts.

Qualifications:

• Bachelor's degree in Business, Marketing, Economics, or related field (Master's degree is a plus).
• Proven experience as a Market Research Analyst or in a similar role.
• Strong analytical and quantitative skills with proficiency in statistical analysis tools.
• Excellent written and verbal communication skills for creating comprehensive reports and presenting findings.
• Expert in MS Excel, Proficiency in using Tableau, a basic understanding of databases. .
• Detail-oriented with the ability to manage multiple projects simultaneously.
• Team player with the ability to collaborate effectively with cross-functional teams.

If you are passionate about market research, data analysis, and contributing to strategic decision-making, we invite you to join our team and be a key player in driving our company's success in the marketplace.