Email Automation Specialist

job
  • Thermo Fisher Scientific
Job Summary
Location
Cleveland ,OH 44101
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
11 Dec 2024
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Job Description

Work SchedulennStandard (Mon-Fri)nnEnvironmental ConditionsnnOfficennJob DescriptionnnAt Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life – to enable our customers to make the world healthier, cleaner and safer. We provide our teams with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies.nnOur work in specialty diagnostics – from providing diagnostic assays and instruments to clinical monitoring across disease stages – improves the diagnosis and management of blood cancers and immune system disorders. Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on – now and in the future.nnThe Binding Site, part of Thermo Fisher Scientific, is a global leader in specialty diagnostics that provides diagnostic assays and instruments to improve the diagnosis and management of blood cancers and immune system disorders. The Binding Site Freelite® offering is widely recommended for multiple myeloma diagnosis and monitoring across all stages of the disease by major clinical guideline publications. In addition, The Binding Site is an active and influential contributor to the broader scientific community. To find out more visit .nnDiscover Impactful Work:nnWe are looking for a Marketing Automation Specialist who can provide the leadership needed to continue developing our bold digital strategies. You will develop and run omni-channel marketing campaigns in Salesforce Marketing Cloud and Marketo to drive customer acquisition, retention and engagement. As a qualified candidate will be responsible for implementing integrated campaigns and driving the adoption of standardized processes. You will also play a key role in implementing segmentation strategies, building robust customer journeys, and establishing engagement scoring and dashboards. Do you have a consistent track record in digital marketing, exceptional project management skills, and a passion for getting results? This role is for you!nnWhy Join Us:nnAn opportunity to reshape the future of healthcare marketing!nnCompetitive compensation and benefits package.nnContinuous learning and growth opportunities.nnEducation:nnBachelor’s degree requirednnA Day in the Life:nnDevelop a comprehensive marketing automation strategy and roadmap aligned with business objectives, using market trends and competitor activity insights.nnLead cross-functional teams throughout the development lifecycle, from conceptualization to launch and maintenance, ensuring high availability and reliability of marketing automation infrastructure.nnMonitor marketing automation platform performance and apply data analysis techniques to evaluate product and market performance, making data-driven decisions.nnLead vendor relationships and be responsible for the development of specific projects, driving toward end-state architecture for all data flows and integrations.nnCollaborate with Commercial Operations & Analytics teams to forecast capacity needs and project execution for roll-out of marketing automation strategies ensuring alignment with business needs.nnUnderstand audience and digital marketing teams' needs resolving issues and delivering outstanding experiences through optimal campaign execution and reporting.nnEstablish standard methodologies for efficient campaign execution, driving maximum return on investment and increasing conversions from campaigns.nnKeys to Success:nnBe responsible for the management and optimization of marketing technologies, including CRM systems, marketing automation platforms, and analytics tools, to enhance customer engagement and drive business growth.nnDevelop and supervise an optimized digital strategy to drive engagement and customer acquisition.nnWork with internal teams to translate business needs into technical execution for direct mail (email) campaigns: including targeted, nurture and trigger email programs.nnAdvises marketing campaign requestors of best practices with regard to marketing automation capabilities, testing and projected results.nnBuild and implement marketing campaigns via Salesforce Marketing Cloud and Marketo (Adobe Experience Platform) – activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, and media placement tracking.nnEnsure brand compliance.nnContinue to develop through marketing automation education & participation in online communities to enhance learning opportunities.nnBuild and maintain HTML templates, landing pages and forms.nnEnsure compliance with PDX, SDG and corporate policies.nnDocuments PDX regulatory approval in system.nnRun and report analytical tracking and performance.nnExperience:nn3-5 years of proven experience in marketing automation strongly preferred.nnExperience in a regulated environment and or life sciences a plus.nnProven track record of leading platform launches.nnThorough understanding of platform integration, DevOps with agile and lean methodologies driving iterative & incremental product development.nnExperience in Salesforce Marketing Cloud, Marketo, or other Marketing Automation System is preferred. Eloqua Master is a plusnnUnderstanding of key digital marketing strategies and concepts.nnProven understanding of HTML and CSS strongly preferred.nnSkills & Abilities:nnAbility and willingness to travel up to 25% including occasional weekends and international travel.nnExcellent analytical and problem-solving skills, with the ability to use data-driven insights to advise marketing strategies and optimize execution.nnExceptional communication and interpersonal skills that lend to effective cross-functional collaboration across teams.nnStrong project management experience with the ability to prioritize and run multiple initiatives simultaneously, while ensuring deadlines and goals are met.nnOur Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 125,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory with Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued. Apply today! Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.nnAccessibility/Disability AccessnnCompensation and BenefitsnnThe salary range estimated for this position based in Minnesota is $76,000.00–$113,000.00.nnThis position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:nnA choice of national medical and dental plans, and a national vision plan, including health incentive programsnnEmployee assistance and family support programs, including commuter benefits and tuition reimbursementnnAt least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policynnRetirement and savings programs, such as our competitive 401(k) U.S. retirement savings plannnEmployees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discountnnFor more information on our benefits, please visit: Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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