Job Description:

The Director, Audience & Insights will be a leader in pioneering growth across multiple categories and clients through an audience- first, people-based marketing approach. They will bring a point of view across business dynamics, cultural + societal shifts, audience insights, media trends, creative influences, and tech innovations that inform strong media channel and partnership recommendations. They will play a critical role in our team's hybrid offering combining the best of Strategy, Research & Insights and Data Science into an integrated product that advances Carat's position as a best-in-class modern marketer that drives to optimal business performance.

This candidate will take a proactive lead in the strategic planning process, developing strong relationships with Planning leads, nurturing an indispensability with clients, and maximizing collaboration potential with creative agencies and vendor partners alike. Equal parts art and science will be required for success, with verbal, written and visual communication command needing to be complemented with equal parts comfort in numbers, algorithms, and methodologies. The ideal candidate does not need to be able to answer every question that comes their way but should be able to identify solutions, partners and collaborations that can drive towards an eventual answer.

Playing a key leadership role on the team, this candidate will also be responsible for mentoring and coaching of team members - impartation of knowledge, debriefing for areas of improvement and identifying opportunities to stretch team members for growth. They will also be expected to be a role model for team culture in celebrating diversity & inclusion and contributing to an environment that team members want to work in.

Ideal Candidate Superpowers

• Insatiable curiosity - desire to explore the unknown for the sake of uncovering 'amazing'
• Analytical horsepower - chops to translate numbers into meaningful intelligence
• Clear communicator - proficiency to take any concept and ELIF (Explain like I'm five)
• Relationship hub - natural connector and ability to use network to drive collaboration
• Coach and cheerleader - create team environment of empowerment / celebration

Qualifications

• Bachelor's Degree and 10+ years' experience in strategy, research, and/or planning
• Demonstrated track record of leadership defined as exerting influence from a product, relationship, and process perspective in previous roles
• Portfolio of past deliverables covering business intelligence, target engineering, consumer insights, media strategies, vendor ideation, thought leadership
• Success in building 360-degree relationships - with key stakeholders, among peers and with mentees
• Command of syndicated resources - such as MRI-Simmons, GWI, Numerator / Competitrack, YouGov, Nielsen Ad Intel, eMarketer, Mintel, Forrester, Social Listening tools (Brandwatch, Buzzsumo, Unmetric, Quid Monitor) or any similar tools

Additional Information

The anticipated salary range for this position is $94,000 - $152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available. For more information about dentsu benefits, please visitwww.dentsubenefitsplus.com.

#LI-MM2 #LI-HYBRID

Location:
New York

Brand:
Carat

Time Type:
Full time

Contract Type:
Permanent

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