STRATEGY DIRECTOR

Who You Are

You're a critical thinker gifted with a healthy dose of curiosity, intellect and vision. You're a strategist because you love solving complex problems and take a 'can-do' approach in your work that makes way for innovation. Your deep consumer knowledge allows you to distill complex data, then step back to tell a clear and compelling story for clients and your teammates alike. You're excited to develop practices that lead Madwell's efforts to create more powerful and inclusive marketing campaigns.

What You'll Do

As Strategy Director at Madwell, you'll be responsible for developing strategies across all phases of our client accounts. This could include initial brand strategy, ongoing campaigns, one-off activations, and even new product/feature launches. You'll balance your time between rolling up your sleeves to work with your internal colleagues and working directly with the client to sell, promote, and defend our work. You'll be our in-house expert on everything related to the client's business, brand, and target audience and you'll routinely identify new opportunities and insights to inspire our team.

As an experienced strategy leader, you'll utilize our existing tools and processes while adding your own unique expertise to ours, training and mentoring others along the way. You'll also be responsible for advocating for and supporting the strategy process within the agency.

Specifically, you'll be:

• Developing, refining, and documenting brand strategies and campaign/comms strategies across 1-2 accounts while supporting other smaller accounts
• Listening to our client's business needs and delivering strategies that meet and exceed their objectives and KPIs
• Uncovering and interpreting relevant cross-cultural and social trends with a focus on driving brand initiatives across multiple communities
• Provide thought leadership around cross-cultural consumer marketing based on data driven insights
• Leading the development of consumer profiles for client, creative and strategy teams to foster a deep understanding of audience/consumer
• Fostering an understanding of consumer insights and behaviors
• Overseeing, and conducting if necessary, primary field research including interview, focus groups, or other innovative methodologies
• Uncovering new and unexpected insights and data from resources including Mintel, Resonate, and other platforms, and weaving them into compelling stories
• Collaborating with Media and Comms Planning teams to identify innovative ways to connect with relevant audiences throughout the customer journey
• Writing and presenting reports, decks, thought pieces, and other senior level internal and client documentation

Our Must-Haves

• Deep yet varied experience across many aspects of strategy: brand, comms, social, paid media, experiential, digital, go to market, etc.
• Strong working knowledge of consumer insight tools and resources
• Proven ability to build and document brand and marketing strategies
• Experience working with and advising VP and executive level clients

Where You've Been

• STRATEGY DIRECTOR: 8+ years working in strategy or account planning either in a creative agency setting or on the brand side

Lines of Report

Reporting to:

• Strategy Director reporting to Head of Integrated Strategy
• Direct reports include: Junior and mid-level strategists

Madwell Values

• Adaptability
• Experimentation
• Independence
• People
• Diversity
• Initiative
• Partnership
• Safe Space
• Open Mindset
• Discipline of Vision

If you're interested in learning more about our values, check out our website: https://www.madwell.com/values/index.html

Our Diversity Commitment

The stress of job searching can make you wonder if you're enough. Studies have even shown that women and people of color are less likely to apply to jobs when they don't meet every qualification. We believe that you ARE enough, and that it's okay not to meet every requirement.

At Madwell, we are committed to building a diverse, inclusive, and authentic workplace. If you're excited to work with us but not sure you check every box, apply anyway! You may be just right for this role or other roles.

* This is a hybrid role based out of our NYC office, you must be located within commuting distance of Brooklyn, NY to be considered for this role. This role requires the candidate to be in the Brooklyn office 3 times a week*