Senior Content Specialist

Department: Marketing

Employment Type: Full Time

Location: Houston, TX

Compensation: $75,000.00 - $85,000.00 / hour

Description

About the Role

Cotton Holdings is seeking a strategic and skilled Senior Content Specialist to drive dynamic content strategies that enhance brand visibility and engagement across various platforms. As a vital part of the marketing team, you'll lead content initiatives from ideation to execution, working with both internal teams and external partners to elevate Cotton's marketing and communications. This role calls for a storytelling expert with a strategic vision, exceptional writing skills, and proven experience in managing complex projects across digital and traditional media channels.

Key Responsibilities

• Content Strategy Development: Lead the creation of content strategies aligned with Cotton's business goals, designing initiatives that engage audiences and amplify Cotton's brand and its subsidiaries.
• Content Creation & Production: Produce high-quality, compelling content for a range of mediums-landing pages, blogs, emails, social media, scripts, marketing collateral, and display ads.
• Digital Engagement: Stay at the forefront of B2B content marketing trends, infusing innovative ideas into campaigns to drive engagement and brand awareness.
• Thought Leadership: Partner with Subject Matter Experts to create thought-provoking materials like white papers, blog posts, and infographics that position Cotton as a market leader.
• SEO & Web Optimization: Implement SEO best practices to optimize website content for enhanced search engine visibility and increased web traffic.
• Project Management: Oversee multiple content projects simultaneously, ensuring high-quality, on-time delivery, often within tight deadlines.
• Collaborative Campaign Execution: Work cross-functionally with the Marketing and Business Development teams, as well as external agencies, to produce and execute comprehensive content marketing campaigns.
• Mentorship: Serve as a content resource, providing guidance to junior team members, offering feedback, and ensuring content aligns with brand voice and marketing objectives.
• Audience Targeting & Brand Consistency: Tailor content for diverse audience segments, while maintaining Cotton's brand integrity and guidelines.
• Performance Analysis: Track and analyze content performance metrics, refining strategies to maximize engagement and campaign effectiveness.

Skills, Knowledge and Expertise

• Experience: 5-7 years in content creation, copywriting, or related fields with a track record of leading successful content strategies and impactful marketing campaigns.
• Content Mastery: Expertise in crafting content for digital, print, and broadcast channels; agency experience is a plus.
• Technical Skills: Strong background in content strategy, SEO, and metrics-driven decision-making to drive organic traffic and conversions.
• Project Management: Excellent organizational skills with the ability to lead content projects from concept to completion.
• Team Collaboration: Proven experience working closely with cross-functional teams and external partners to achieve goals.

Skills & Traits

• Communication: Strong written and verbal communication skills.
• Adaptability: Ability to thrive in a fast-paced environment and pivot based on changing priorities.
• Analytical & Storytelling Ability: Proficiency in using metrics to inform decisions and tell a compelling brand story.
• Editing & Proofreading: High attention to detail with an eye for consistency and quality.
• Tools: Knowledge of Windows and Mac platforms, Microsoft programs, Google Drive, Hootsuite, CMS platforms, and familiarity with AP style.

Education

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field preferred but not required.

Benefits

Why Join Us?

Cotton Holdings, Inc. offers an environment where creativity and collaboration drive success. As the Senior Content Specialist, you'll have the chance to lead impactful content strategies, connect with audiences, and help shape the Cotton brand. If you are an adaptable, driven content professional ready to make a difference, apply today to join our team!

Apply now to become a key player in shaping the voice of Cotton Holdings!

Disclaimer:

This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested.

Equal Opportunity Employer/Veterans/Disabled.

If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact HR ([redacted] #holdings