The Director of Marketing will be responsible for implementing a data driven approach to marketing across a variety of channels including but not limited to: social media, Google, Bing, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns and telemarketing. This Director will lead a function responsible for pipeline lead acceleration targeting house buyers/sellers.

What you will do:

• Execute our company marketing strategy including but not limited to: social media, Google, Bing, direct mail, TV, outdoor advertising, radio, direct marketing, text campaigns, email and telemarketing.
• Analyze the success of marketing campaigns and drive marketing decisions based on KPIs
• Review audiences for different campaigns to ensure our marketing outreach is targeting the right prospects
• Constantly test new campaigns and track existing ones to drive down CPLs
• Manage and recruit third party consultants to support us in a variety of marketing mediums
• Develop internal and external marketing policies and style guidelines
• Lead corporate branding initiatives
• Oversee the design and content on our corporate website
• Track campaigns and develop reports using tools like Power BI and Tableau to make data driven marketing decisions
• Assist the company with expansion into new geographic markets

About You:

• You have 5+ years of marketing management experience in-house or at an agency, preferably working in the B2C space - Title will commensurate with experience
• You have a Bachelor's Degree or higher
• You are hands-on in developing and implementing company-wide marketing plans
• You have excellent computer skills including using CRM platforms and data analytics tools
• You have strong written and verbal communication skills

Why we are a great place to work:

• Our awesome company culture includes: competitive pay great benefits, great people, casual dress, free snacks/drinks, team events, work hard/ play hard environment
• Our revenue is growing! January 2021 vs January 2020 we grew our revenue by 61%!
• We're growing fast! Our 2020 acquisitions increased by 25% compared to 2019!
• We're profitable! Our net profit increased in 2020 by 30% while our tech spend increased 83%!
• Our margins are growing (even during the COVID-19 lockdown)! - Our gross margin (%) increased 63% in 2020!

We are a residential real estate investment company founded in 2001 and headquartered in Chantilly, Virginia. We buy, renovate, and resell a high volume of homes offering a guaranteed, fast, and hassle-free sale to people who want to sell their house without paying a Realtor commission. We have a history of strong growth and success, having bought and sold thousands of houses. Our Company went from $0 to $50 million in annual revenue in its first 3 years in business and won the Ernst and Young Entrepreneur of the Year award.