Manager, Brand Marketing

Job Summary:

The Manager, Brand Marketing, is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive tire and service business. This role requires working directly with franchisees to oversee marketing campaigns, managing brand partnerships, analyzing market trends, and ensuring brand consistency across all customer touchpoints.

This role requires a strategic thinker with a deep understanding of consumer behavior, data analytics, and digital marketing to create and optimize loyalty initiatives that align with the company's brand and business objectives.

Brand Marketing

Key Responsibilities:

1. Support the development and implementation of comprehensive brand strategies to differentiate the company's oil change services and products in the retail market.

2. Collaborate with cross-functional teams to develop and execute marketing campaigns that drive customer acquisition, retention, and revenue growth.

3. Conduct market research and competitor analysis to identify opportunities for brand differentiation and expansion.

4. Manage brand partnerships and sponsorships with internal and external stakeholders to increase brand exposure and credibility.

5. Oversee the creation of marketing materials, including signage, digital content, and promotional offers, ensuring alignment with brand guidelines and objectives.

6. Analyze market trends, customer feedback, and sales data to identify opportunities for product and service innovation.

7. Monitor and report on key performance indicators (KPIs) related to increased car count, brand awareness, customer satisfaction, and revenue growth.

8. Collaborate with operations teams to ensure consistent brand messaging and service delivery across all retail locations.

9. Manage the brand budget effectively, optimizing marketing spend to maximize ROI and achieve business objectives.

10. Stay informed about industry regulations, technological advancements, and customer preferences to adapt brand strategies accordingly.

Employee Benefits

At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health, dental, vision and life insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid time off, paid holidays and opportunities for career growth.

Mavis is an Equal Opportunity Employer