Company Description

Protrack specializes in providing equipment solutions for the Aggregate, Mining, Biomass, and Waste Recycling Industries. With a strong focus on mobile and portable solutions for mineral processing, Protrack prioritizes customer service and quality. The company has extensive experience in our field and is dedicated to delivering innovative and reliable products to the industry. Protrack core focus is to supply reliable, class leading equipment with world class service and support.

Why Protrack?

• Protrack provides opportunity for training, development and advancement within the company.
• Protrack is supported by a young management team where collaboration and creativity are at the forefront, and where team members are supported, valued, and motivated.
• Opportunity to travel and meet like minded industry experts.
• Protrack offer a clean and modern work environment.
• Join a team that values collaboration, hard work, and a passion for customer success.
• Work with world class brands and equipment.
• Work in a dynamic, fast-paced industry with opportunities for professional growth and learning.

Role Description

This is a full-time hybrid role for a Social Media Marketing Specialist at Protrack. The Specialist will be responsible for managing social media marketing campaigns, creating engaging content, and implementing digital marketing strategies. While the role is based in Chilliwack, BC, there is flexibility for remote or hybrid work.

• Develop and execute social media strategies to increase brand awareness and engagement within the heavy equipment sector.
• Attend trade shows and events.
• Collaborate with sales and product teams to align social media campaigns with overall marketing objectives and product launches.
• Track, analyze, and report on key social media performance metrics (engagement rates, follower growth, leads, etc.) to assess campaign effectiveness and optimize strategies.
• Optimize social media content using SEO best practices to drive organic traffic to website and landing pages.
• Work with key vendors and media partners to promote Protrack equipment.
• Stay up-to-date on social media tools, trends, and best practices to maintain a competitive edge in the heavy equipment industry.

Qualifications

• Social Media Marketing and Social Media Content Creation skills
• Digital Marketing and Marketing skills
• Communication skills
• Experience in creating and implementing social media marketing campaigns
• In depth knowledge of digital marketing and reporting
• Strong written and verbal communication skills
• Ability to work independently and collaboratively
• An eye for creative and engaging content
• Understanding of analytics and marketing metrics