Social Media Marketing Specialist

job
  • At Fault
Job Summary
Location
Dallas ,TX
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
05 Jan 2025
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Job Description

About At Fault :

At Fault is more than just a pickleball venue; it's a vibrant eatertainment destination where great food, exciting games, and a lively atmosphere come together. We’re on a mission to create unforgettable experiences for our guests, and we’re looking for a creative and driven Marketing Specialist to help us share our story with the world.


Position Summary :

As a Marketing Specialist focused on social media, email marketing and events, you’ll play a pivotal role in engaging our audience, driving traffic, and growing our community. You’ll craft compelling content, manage campaigns, and analyze performance to continuously optimize our marketing efforts.


Key Responsibilities :


Social Media Management

  • Develop and execute a comprehensive social media strategy across platforms like Instagram, Facebook, TikTok, and Twitter.
  • Create engaging, on-brand content, including graphics, videos, and written posts.
  • Plan and manage a content calendar, ensuring timely and consistent posting.
  • Monitor social media trends, tools, and platform updates to keep At Fault’s presence fresh and relevant.
  • Interact with followers by responding to comments, messages, and mentions, fostering a strong sense of community.
  • Collaborate with the team to run promotions, giveaways, and live events.


Email Marketing

  • Develop and execute email campaigns to promote events, specials, and announcements.
  • Write compelling subject lines and email content that drive engagement.
  • Segment email lists for targeted campaigns and personalized messaging.
  • Track and analyze email performance metrics to optimize future campaigns.


Analytics & Reporting

  • Use tools like Google Analytics, Meta Business Suite, and email platforms to measure campaign success.
  • Provide regular reports on key performance indicators (KPIs) like reach, engagement, conversions, and ROI.
  • Use insights to recommend improvements and strategies for better results.


Collaboration

  • Work closely with the events and operations teams to promote upcoming activities and specials.
  • Coordinate with designers and photographers to produce high-quality visuals.
  • Partner with influencers or local communities to amplify our brand message.


Qualifications:

  • Proven experience in social media and email marketing (1–3 years preferred).
  • Strong writing and editing skills with a creative flair.
  • Familiarity with tools like Canva, Adobe Creative Suite, or similar design software.
  • Knowledge of social media scheduling tools (e.g., Hootsuite, Buffer) and email platforms (e.g., Mailchimp, Constant Contact).
  • Data-driven mindset with the ability to interpret analytics.
  • Passion for storytelling and creating engaging content.
  • Interest in pickleball or the eatertainment industry is a plus!


What We Offer:

  • Competitive pay and potential performance bonuses.
  • Flexible work environment with opportunities for creativity and growth.
  • Complimentary access to At Fault’s pickleball courts and events.
  • A dynamic, fun, and supportive team atmosphere.


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