Prime Capital Financial (“Prime”)
Prime Capital Financial is a top 20 Registered Investment Advisor (RIA), with $30+ billion in Assets Under Management (AUM). Prime has nearly 200 Advisors and nearly 400 total Team members serving clients nationwide in its 60+ offices across the country. Prime operates primarily through 3 brands; Prime Wealth serves over 15,000 individual wealth management households and provides a full array of services from financial planning to investment management. Prime Retirement provides retirement plan consulting services to over 800 employers across the nation. Prime Wellness provides financial wellness, education and asset management services to retirement participants and data analytics to employers.
Position Overview
Prime Capital Financial has increased its marketing efforts to prospective wealth management clients and is in the process of implementing additional lead generation strategies. In advance of the expected response to our increased marketing efforts and lead generation strategies, we are creating an inside sales team to drive revenue growth through prospecting and converting opportunities into clients. As Inside Sales Manager , this role will work closely the Chief Growth Officer, the Marketing Team, the Salesforce Team and Advisors to ensure a seamless sales process from prospect to client. This newly created position will lead the formation and management of this function within Prime.
Duties and Responsibilities
- Design and implement an effective, efficient and scalable lead qualification and conversion process for incoming prospective client inquiries
o Create, test and provide continuous improvement of phone scripts for prospective client lead
intake opportunities
o Establish a lead qualification framework to ensure a focus on high-value prospects
o Collaborate with Advisors to convert qualified leads into clients
- Track and report on key performance metrics (KPI’s) such as calls, meetings, conversions and sales cycle times to ensure sales goals are met
o Monitor and analyze sales performance data to identify areas for improvement and optimized
strategies
o Regularly prepare and present reports on lead conversion activities and opportunities to improve
overall performance
- Work closely with the Marketing Team and Salesforce Team to implement systems and tools to track pipeline, leads, and prospects; Salesforce tracking and HubSpot campaigns to nurture unconverted prospects
- Lead the formation and management of the Inside Sales Function within the Prime Capital Organization
o Phase II – Outbound sales lead generation opportunity development
Personal Competencies & Attributes; Our overall standard is "industry leading." Our goal is to provide the very best experience in service to our clients and advisors.
- Ability to work and make decisions independently, with minimal supervision.
- Excellent written and verbal communication and interpersonal skills, with the ability to build rapport with clients, prospects, and internal colleagues
- Results oriented, with the ability to develop and implement effective strategies and processes
- Proficient technology skills; Salesforce, HubSpot, etc.
- Comfortable with presenting to senior leaders.
- Strong analytical and problem-solving skills, with the ability to utilize data to drive decision making
- Strong Team player and colleague; invest in building long-lasting relationships both internally and externally
- High standard of professionalism, ethics, and integrity
Education/Experience :
- Bachelor Degree in an analytical discipline preferred
- 5+ years of work experience in a similar capacity in financial services
- Significant experience and understanding of the financial markets and investing
- Strong interpersonal skills, including ability to communicate complex matters in a convincing manner to diverse stakeholders
- Experience with Technology; Salesforce, HubSpot, etc.
- Series 65 license preferred (or willingness to obtain)
Benefits:
- Health, Dental, Vision, HSA
- LT/ST Disability, Group Life and Voluntary Group Life, Voluntary AD&D
- 401(k)
- PTO & Paid Holidays
- Great team environment
- EAP Program
- Professional Development
Compensation
- Strong Base Compensation
- Competitive Variable Compensation
- Competitive Benefits Package
The compensation plan details will be custom designed to meet the needs of qualified candidates