POSITION OVERVIEW

We are seeking a passionate and driven Content Coordinator to join our dynamic marketing team. In this role, you will be the engine behind our content marketing efforts, creating and distributing compelling content that attracts, engages, and converts leads. You will play a crucial role in supporting our lead generation goals, building brand awareness, and nurturing prospects through the sales funnel.

• Opportunity to work in a fast-paced, dynamic environment.
• Chance to make a real impact on the company's growth.
• Be part of a collaborative and supportive team.

This position offers a fantastic opportunity for a talented and motivated individual to contribute to the success of our marketing efforts. If you are passionate about content creation and have a proven track record of success, we encourage you to apply!

SPECIFIC JOB RESPONSIBILITIES

Content Creation:

• Produce high-quality, informative, and engaging content across various formats (blog posts, articles, website copy, podcasts, social media updates, email newsletters, etc.)
• Write, edit, and proofread content to ensure accuracy, clarity, and consistency with brand guidelines.
• Collaborate with vendors, advisors, and teammates to develop diverse and impactful content.

Content Distribution:

• Manage the distribution of content across multiple channels (website, blog, social media platforms, Hubspot email marketing) to maximize reach and visibility.
• Implement content calendars to ensure consistent and timely delivery of content.

Content Optimization:

• Optimize all content for search engines (SEO) by incorporating relevant keywords, meta descriptions, and other SEO best practices.
• Ensure content is aligned with lead generation goals by including compelling calls-to-action (CTAs) and lead capture forms.

Content Performance Analysis:

• Generate reports on content effectiveness, identify areas for improvement, and make data-driven adjustments to content strategy.

Lead Generation Support:

• Assist in creation of content that attracts and engages potential clients, capturing their interest and establishing the brand as a thought leader.
• Develop informative content that educates and nurtures leads, guiding them through the client’s journey.
• Support live events by creating promotional materials, generating pre-event excitement, and providing post-event follow-up resources.
• Collaborate with the Sales Development Representative (SDR) to provide valuable content resources for lead nurturing and follow-up communication.

PREFERRED SKILLS & EXPERIENCE

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation and marketing, with a strong portfolio of work.
• Excellent writing, editing, and proofreading skills.
• Solid understanding of SEO principles and best practices.
• Experience with content management systems (CMS) and social media platforms. WordPress and HubSpot experience is a plus.
• Strong analytical skills and experience with content performance tracking tools (e.g., Google Analytics). Ability to work independently and as part of a team.
• Excellent communication and interpersonal skills.

Bonus Points:

• Experience with graphic design and video editing tools.
• Familiarity with marketing automation platforms.
• Knowledge of lead generation and sales funnel management.

BENEFITS HIGHLIGHTS:

Work-Life Balance and Time to Recharge: We work hard, we play hard: Enjoy 25 days Paid Time Off (PTO) plus 10 days paid holiday annually.

Benefits:

• Medical, Dental & Vision plans with Health Savings Incentive.
• Employer-paid Disability & Life Insurance programs.
• 401(k) with Profit-Sharing.

Growth:

• Employee Wellness Reimbursement, covering wellness activities like gym memberships, cycling, and races.
• Professional & Personal Development Reimbursement, including training, books, and educational programs