Expectation is 100% onsite for this role 5 days a week
1 year contract (full time hours)
Located in Overland Park, KS
$44/hr
Key Responsibilities:
- Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
- Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
- Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
- Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
- Manage the virtual events and webinars calendar and content calendar logistical planning.
- Develop content for the event including an outline, PowerPoint presentations and speaking points.
- Develop webinar-related social media posts, webpages, emails, and other communication channels.
- Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
- Preferred experience with On24 virtual platform.
- Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
- Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.
- Perform other related duties as assigned.
Qualifications:
- Bachelor's degree in marketing, communications, business, or related field or equivalent work experience.
- 6+ years of experience in B2B Marketing.
- Proven success in managing virtual events and webinars, as well as in-person events.
- Experience with On24 or other virtual platform and customer engagement hubs.
- Strong project management experience, with the ability to effectively manage multiple projects simultaneously.
Additional Skills and Requirements:
- Knowledge of marketing principles and strategies.
- Strong written and verbal communication skills to use when developing content.
- Demonstrated ability to plan and execute marketing campaigns.
- Exceptional organizational skills and attention to detail.
- Effective time management abilities and the capacity to meet deadlines.
- Meticulous attention to detail and strong critical thinking skills.
- Ability to adapt quickly to various situations and work well in a team environment.
- Proficiency with Salesforce CRM.