Our client empowers creativity and productivity through a comprehensive suite of cloud-based, AI-powered software and premium print lab products designed for professional photographers. Founded in 2012, they have developed a cutting-edge technology platform integrated with one of the industry's largest premium in-house print labs. This seamless integration makes them the first all-in-one solution for professional photographers. To date, they have served over 1.4 million customers in more than 40 countries, with rapid growth continuing. Their global team includes a U.S. office in San Jose, CA, and product development, design, R&D, and manufacturing teams in Asia.

About the Role

We are seeking an experienced Product Marketing Leader to drive strategy and execution for our client’s print lab business (B2B2C). This full-time role reports to the VP of Marketing and is based onsite in San Jose, CA, requiring five days per week in the office with approximately 10% annual business travel.

Key Responsibilities

• Develop data-driven strategies to grow customer acquisition, activation, retention, and lifetime value for professional photographers.
• Create and optimize marketing content for the company website, including web pages, videos, creative assets, and customer support materials, supporting paid and organic campaigns.
• Test and validate offline marketing channels to enhance presale activities, account management, and business development efforts.
• Orchestrate educational programs such as webinars, content campaigns, influencer partnerships, trade shows, and in-person events to inspire the target audience and encourage product trials.
• Conduct customer interviews to identify pain points and needs, using insights to inform product development and marketing strategies.

Focus Areas

As a product marketing leader, your primary focus will be:

1. Driving revenue growth through acquisition, activation, retention, and monetization strategies.
2. Acting as the voice of the customer to inform internal strategies; comfortable building out product marketing from a relatively ambiguous space - competitive analysis, feedback from users etc.
3. Aligning internal teams to effectively communicate the company's value proposition.

Requirements

• 7+ years of product marketing experience, with proven success in growing eCommerce businesses with long conversion funnels.
• A deep understanding of eCommerce, online software platforms, and the B2B2C model. Experience targeting prosumers or SMBs is essential.
• Strong analytical skills, KPI-focused mindset, and familiarity with A/B testing.
• Ability to thrive in a dynamic, fast-paced global team environment.
• Creative problem-solving skills with the ability to translate challenges into actionable solutions.
• Exceptional communication skills to simplify complex strategies into clear recommendations.
• Interest in photography, design, or the arts is a plus.

Compensation

• Base Salary : $120,000 - $150,000
• Benefits : Comprehensive medical, dental, vision, and retirement plans.
• Bonus : Eligible for discretionary performance-based bonus.