Major Responsibilities:

• Manage and review product presentation onsite and across all partner pages to ensure the categorization, imagery, copy, pricing and promotional tags are accurate and meet internal guidelines.
• Responsible for Commerce portals and overall website performance (revenue, traffic, conversation rate optimization)
• Create action plan to address content gaps, ensure strong execution of plan and share insights and optimizations
• Launch content updates on a daily/weekly basis, ensuring 100% accuracy.
• Work with the Marketing team to execute our brand story and product experience in relation to content and imagery to maximize the consumer experience
• Watch and act on industry trends providing competitive analysis identifying white space and opportunities
• Leverage customer analytics tools to improve customer experience and key metrics (i.e. traffic, conversion, add to cart & cart abandonment).
• Create a monthly, quarterly, and annual analytics website reports, using Google Analytics to track whether the Association is meeting strategic goals for the website, uncover potential problems, inform content creators on best practices, and monitor trends in usage.
• Keep up-to-date on the latest technologies and best practices in managing Web content and search optimization, identify potential areas of improvement, and recommend implementation strategies.
• Maintaining roadmap, requirements gathering, test implementation, measurement, and next-step recommendations to drive measurable increases in conversion rates and revenue.
• Design and implement testing processes and internal tools, in collaboration with Engineering, Design, and Operations, that enable the team to work more efficiently and in an agile manner to support the rapid growth of the company.

Qualifications :

• Extensive experience managing online stores using the Shopify/BigCommerce ECommerce platform.
• Well-versed in payment gateways, inventory management, navigation, and checkout operations.
• Ability to analyze data and make informed decisions to drive sales
• Excellent communication skills and ability to collaborate effectively with cross-functional teams
• Thrive in a nimble and collaborative, in-person work environment and contribute as a valuable team player.
• A high sense of urgency regarding internal and external customer service
• eCommerce experience selling on first- and third-party marketplaces preferred
• Ability to manage multiple, detailed tasks with urgency and accuracy to meet tight deadlines
• Self-starter who takes the initiative to improve processes; experience working as an individual contributor and team player
• Excellent written communication skills