Job responsibilities:

• Organize and implement market research, collect and study the status quo, characteristics, demand and development trend of products in the market industry and target market, collect, sort out and analyze the performance, price and promotion means of competitive brand products, and propose product analysis, development direction and planning;
• Formulate product development goals and strategies, product management planning, implementation of product innovation, organization, integration, formulation and implementation of new and existing product improvement proposals, feasibility analysis, development and project tracking, selling point refining and packaging design, pricing, listing planning and life cycle management;
• According to the confirmed new product development plan and the existing product sales data, provide sales department promotion suggestions;
• Tracking and analyzing the marketing of new products, and constantly proposing product sales and subsequent product development optimization plans.

Qualifications:

• Sensitive to product and operation data, strong market insight, keen grasp of market trends, skilled use of strategic analysis tools;
• Good understanding ability, logical thinking, excellent product information collection, integration and judgment ability.