Job Title: Techno-Functional Solution Lead – Digital Marketing

Location: West Michigan

Department: Global Information Technology

Job Summary: We are seeking a highly skilled and technically adept Techno-Functional Solution Lead with expertise in digital marketing platforms for a leading medical device organization. This role is deeply technical, focusing on building, integrating, and maintaining robust digital marketing solutions within a regulated, compliance-driven environment. You will be responsible for architecting, developing, and implementing solutions across platforms such as Adobe Experience Manager (AEM), Marketo, and Highspot. You will also collaborate with cross-functional teams to ensure seamless integration with enterprise systems like ERP, CRM, and data analytics platforms. This position is key to enabling scalable, compliant, and data-driven marketing operations while aligning with enterprise application strategies.

Key Responsibilities:

• Technical Leadership:
• Serve as the subject matter expert (SME) for digital marketing technologies, with deep expertise in Adobe, Marketo, and Highspot.
• Design, implement, and manage integrations between marketing platforms and core enterprise systems (ERP, CRM, data warehouses).
• Lead the technical configuration, customization, and optimization of marketing automation platforms.
• Solution Architecture & Development:
• Architect solutions to optimize marketing workflows, lead generation, and sales enablement.
• Build scalable data pipelines to support campaign analytics and reporting in collaboration with the data team.
• Compliance and Governance:
• Ensure all solutions adhere to regulatory standards, including HIPAA, FDA guidelines, and GDPR.
• Implement robust data security and privacy protocols for marketing platforms and integrations.
• Maintain documentation and audit trails for all technical configurations and solutions.

Qualifications:

• Technical Expertise:
• Adobe Experience Manager (AEM): Advanced knowledge of AEM implementation, customization, and integration.
• Marketo: Hands-on experience in automating marketing workflows and integrating with CRM systems.
• Highspot: Familiarity with deploying and managing sales enablement platforms.
• Enterprise Integrations: Expertise in APIs, middleware, and tools like Mulesoft, Boomi, or similar for connecting platforms.
• Data Management: Experience working with enterprise data warehouses, analytics platforms, and reporting tools.

• Other Required Skills:
• Proficiency in programming/scripting languages such as Java, Python, or JavaScript for custom development.
• Strong understanding of cloud environments, including AWS, Azure, or Google Cloud.
• Familiarity with ERP systems (e.g., SAP, Oracle) and CRM platforms (e.g., Salesforce).

Experience:

• 5+ years in a technical leadership role implementing and managing digital marketing solutions.
• Experience in the medical device, healthcare, or similarly regulated industry is strongly preferred.
• Proven track record of managing complex integrations in a large enterprise environment.

Education & Certifications:

• Bachelor’s degree in Computer Science, Information Systems, or a related field (Master’s degree preferred).
• Certifications in Adobe, Marketo, or Highspot are a plus.
• Relevant training in regulatory compliance (e.g., HIPAA, GDPR) is a bonus.