Status: Direct Hire

Job Title: Director of Digital Marketing Services

Location: Hybrid (2-3 days in the Vancouver Office)

Salary: $130,000 - $150,000

About the company:

We are a premier provider of business solutions for audiology practices, dedicated to empowering hearing healthcare professionals to thrive in a competitive marketplace. With a focus on innovation, strategic growth, and operational efficiency, we offer comprehensive services that help practices enhance patient care while maximizing their business potential.

Our services include marketing, operations management, business consulting, and financial support, all designed to streamline practice operations and improve patient outcomes. We partner with hearing healthcare providers to develop tailored strategies that address their unique challenges, enabling them to provide exceptional care and grow their businesses.

At the core of our mission is a commitment to helping audiology practices achieve long-term success through customized solutions and cutting-edge tools. With years of expertise and a dedicated team of professionals, we work relentlessly to support the future of hearing healthcare.

Director of Digital Marketing Services:

The Director of Digital Marketing Services leads a team of digital marketers in building, scaling, and optimizing digital marketing campaigns on behalf of our Members. This person will be responsible for setting a strategic roadmap of Member-facing digital services and products and then leading and managing the team who will deliver on that roadmap. Reporting to the Vice President of Marketing and operating cross-functionally with our Member-facing strategic business units (SBUs), this person will be in a key position to lead the growth and evolution of our Member’s digital marketing services and products in patient-focused hearing healthcare.

Director of Digital Marketing Services Responsibilities:

• Strong Member-focused advocate and empathetic patient-centered orientation.
• Lead the integration of digital services and analytics into all aspects of our Member’s local market strategies.
• Foster a team culture of continuous process improvement and innovation.
• Increase flow (prospects/leads) for our member’s audiology and ENT practices through a variety of channels including marketing automation, website, paid digital advertising, and social media.
• Collaborate with strategic business unit (SBU) and creative teams to plan, implement, and measure testing of messaging, calls-to-action, etc.
• Maintain a department-level P&L and budget with multiple service lines.
• Oversee revenue, utilization growth, and retention in our digital marketing services and products.
• Oversee the creation and implementation of content strategies for our digital marketing campaigns.
• Responsible for the performance of a 10+ person team of digital strategists, web specialists, marketing automation specialists, and paid media experts, with direct management of four managers.

Director of Digital Marketing Services Qualifications:

• Bachelor’s degree in marketing, Business, Digital technologies, or relevant field (preferred).
• A minimum of 5 years of experience leading digital marketing teams.
• Experience in selling, managing, and developing digital marketing services is required.
• Demonstrable experience in designing and implementing successful national and local level digital marketing campaigns.
• Highly analytical with a strong process-building and results-focused outlook.
• Strong understanding of how all current digital marketing channels function.
• Experience with marketing analytics and marketing attribution modeling.
• Solid knowledge of online marketing tools and best practices.
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
• Understanding of web design and software development processes.
• Excellent analytical and project management skills.
• Strong team management and communication (written and verbal) skills.
• Sense of ownership and pride in your performance and its impact on the company’s success.
• Critical thinking and problem-solving skills.
• Team player.
• Strong time-management skills.
• Strong interpersonal and communication skills.

Benefits:

• 401(K) w/company match

• Parental/family leave w/transition-back-to-work benefit

• Medical/dental/vision

• Hybrid work environment (work-in-office required a minimum of 2 days per week)

• Daycare Flexible Spending Account

• PTO/paid holidays

• Free gym membership to Cascade Athletic Club

• Education reimbursement

• Hearing instrument benefit

• And more…