Job Title: Salesforce Marketing Cloud/Data Cloud

Location: Hartford, Connecticut, St. Paul, MN or Atlanta, GA- Hybrid

Duration: Full-Time/Permanent

Job Summary

We are seeking an experienced Salesforce Data Cloud professional to join our team The ideal candidate will have a deep understanding of Salesforce Marketing Cloud SFMC or Pardot or Marketing Cloud Personalization with a focus on data management customer segmentation and analytics within the Salesforce Data Cloud environment. This role will involve designing and implementing data solutions that drive customer engagement optimize marketing efforts and enhance data driven decision making

Key Responsibilities

1 Salesforce Data Cloud Implementation Lead the deployment and configuration of Salesforce Data Cloud ensuring seamless integration with existing Salesforce Marketing Cloud Pardot or any other platforms

2 Data Management Integration Oversee the collection cleansing and management of customer data from various sources ensuring data accuracy consistency and accessibility within Salesforce Data Cloud

3 Customer Segmentation Personalization Develop advanced customer segmentation strategies using Salesforce Data Cloud to enable personalized marketing campaigns and customer journeys

4 Analytics Reporting Create comprehensive dashboards and reports within Salesforce Data Cloud to track key performance metrics customer behaviors and campaign effectiveness

5 Data Governance Compliance Ensure adherence to data governance policies including data privacy regulations like GDPR and CCPA within Salesforce Data Cloud and related marketing platforms

6 Cross Functional Collaboration Work closely with marketing sales and IT teams to align data strategies with business objectives and drive marketing automation initiatives

7 Continuous Improvement Stay up to date with Salesforce product updates best practices and industry trends to continuously enhance the organizations use of Salesforce Data Cloud

8 Training Support Provide training and support to marketing and sales teams on the use of Salesforce Data Cloud ensuring they can effectively leverage data for their initiatives

Required Skills Qualifications

1 Experience 9 years of hands-on experience in Salesforce Marketing Cloud SFMC or Pardot or MCP or any other Leading Marketing Automation Platform with a strong focus on data management and customer analytics

2 Salesforce Data Cloud Expertise Proven experience with Salesforce Data Cloud Customer Data Platform including its implementation configuration and optimization

3 Technical Skills Proficiency in SQL data modelling and data integration techniques Experience with APIs and ETL processes is a plus

4 Analytical Mindset Strong analytical skills with the ability to interpret complex data sets and translate them into actionable marketing strategies

5 Communication Excellent verbal and written communication skills with the ability to convey technical concepts to nontechnical stakeholders

Nice to Have

1 Experience in Snowflake and MDM system

2 Experience in Enterprise Integration Patterns with API ETL logic implementation

3 Certification Salesforce Marketing Cloud Consultant Salesforce Pardot Consultant or Salesforce Data Cloud certifications are highly desirable