Influencer Marketing Coordinator

job
  • Happy V
Job Summary
Location
Miami ,FL 33222
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
15 Jan 2025
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Job Description

Must live in South Florida to be considered for position. Please do not apply if out of state.


Who We Are:


Happy V is one of sunny South Florida's fastest-growing e-commerce wellness brands. Founded in 2019 by necessity, our goal is to provide women with effective, high-quality, easy-to-use wellness products along with informational content that covers the A-Z's of feminine health.


The Happy V team is tight-knit, creative, high-performing, and collaborative. Our work environment is an inspiring space where you can thrive as a result. As a young company, there is a massive opportunity for career growth as Happy V continues to expand at a fast pace.… If you're up for the challenge, you should definitely keep reading.


What We're Looking For:


As the Influencer Marketing Coordinator, you'll be responsible for sourcing Influencers, User-Generated Content (UGC) creators, and Affiliates while also playing a key role in managing and nurturing our external partnerships. The ideal candidate will have a creative mindset, be seasoned with influencers, UGC, and affiliate marketing, and enjoy working with influencers to drive brand awareness.


What You’ll Be Doing:


  • Work alongside the Influencer Marketing Coordinator to source, onboard, and manage influencers, UGC creators, affiliates, and external relationships/partnerships.
  • Responsible for sourcing and building relationships with influencers, content creators, and affiliates, ideating user-generated content surrounding current trends, managing a creator database, and reporting on the success of different campaigns and initiatives.
  • Manage and grow Happy V’s existing Affiliate Marketing Program.
  • Develop, optimize, and implement an Affiliate Marketing program leveraging ShareASale and Refersion.
  • Support with Influencer and UGC creator strategy including, but not limited to, building briefs, pitching influencers, contract signing, and content delivery management.
  • Collaborate with the marketing team to develop UGC and influencer collaboration strategies that drive brand awareness and engagement.
  • Stay updated with social media trends and adapt Influencer and UGC strategies accordingly to stay relevant.
  • Identify and establish partnerships with potential influencers, UGC creators, and affiliates relevant to the brand.
  • Develop innovative Affiliate and Influencer strategies for new social and digital platforms with an emphasis on Instagram, TikTok, and YouTube.
  • Partner with social and creative teams to support and ideate influencer content.
  • Activate influencer channels to help support seasonal brand and product campaigns.
  • Leverage a clear understanding of the various creator tiers and their respective goals/KPIs.
  • Report to leadership on influencer analytics referencing Tribe Dynamics.
  • Work collaboratively with the fulfillment team to successfully execute PR, Influencer, UGC Creators, Affiliate, and Industry Expert mailers.
  • Coordinate influencer giftings and mailings in partnership with external agencies.
  • Order boxes, tissue paper, swag, products, and anything necessary to support Happy V’s activations and initiatives.
  • Support with administrative tasks, including scheduling calls, list building, influencer marketing calendar management, etc.
  • Coordinate with the marketing team to execute successful events and activations to shine a light on Happy V.
  • Additional tasks to support the Marketing team as needed.


Qualifications:

  • 3+ years of experience in influencer relations, marketing, and/or talent management
  • Experience working in a fast-paced, entrepreneurial team environment
  • Ability to respond quickly to changing priorities
  • Excellent verbal communication skills and high attention to detail
  • Organized and able to manage multiple initiatives and lines of communication.
  • Experience with platforms Refersion, Tribe Dynamics, and ShareASale
  • Demonstrate experience utilizing data to drive actionable insights to develop marketing strategies and plans
  • Experience building and scaling brand affiliate and influencer programs
  • Experience with internal tools used to source and manage relationships
  • Familiarity with data-keeping and the use of tools such as Google Analytics, Google Sheets, and more
  • Proven ability to meet deadlines and work on multiple projects simultaneously


Personal:

  • Excellent interpersonal and relationship-building skills
  • An excitement for influencer trends and an interest in testing and iterating to stay up with new digital trends
  • An interest in feminine wellness
  • A forward-thinking, positive can-do attitude


Benefits:

  • Medical, Dental & Vision insurance
  • 10 PTO days + 12 paid holidays
  • Bi-Annual Performance Reviews
  • WFH + Health and Wellness stipend
  • Health and wellness stipend
  • Continued education reimbursement
  • Meals provided (in-office)
  • Monthly Supplement Wellness Products Provided
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