We’re seeking a strategic and innovative Director of Marketing to join our fine jewelry brand in Los Angeles. As a data-driven leader, you'll be passionate about driving growth and optimizing the customer journey. In this role, you'll take full ownership of our marketing strategy, with a focus on performance, customer retention, and creative innovation. You’ll work alongside a lean, high-performing team and collaborate with external partners to deliver impactful, measurable results.

What You’ll Do:

Lead Marketing Strategy

• Develop and execute a marketing strategy focused on growth, retention, and optimizing the customer journey.
• Collaborate with Brand and Operations teams to develop and maintain a comprehensive launch calendar that aligns marketing initiatives with business goals, ensuring seamless product launches, efficiency, and profitability.

Oversee Revenue & Performance Marketing

• Set strategy for paid media campaigns, managing external agencies to achieve targets.
• Own marketing revenue targets and track key metrics, including CAC, LTV, and ROAS.
• Regularly report on campaign performance and growth initiatives to leadership, providing clear action plans and recommendations.
• Spearhead go-to-market strategies for new product launches, retail expansion, and collaborations.

Optimize Customer Retention

• Oversee CRM initiatives, working with the CRM Manager to enhance email, SMS, VIP and loyalty marketing programs.
• Deeply analyze customer behaviors, creating targeted campaigns to move customers through the lifecycle and drive repeat purchases.
• Develop customer personas and map out detailed customer journeys, ensuring personalized, seamless experiences across channels.
• Build retention-focused strategies, leveraging email, SMS, and loyalty programs to grow LTV.
• Partner with the Brand and CX team to align messaging, storytelling, and creative with each touchpoint of the customer journey.

Champion Creative Testing

• Partner with internal & external creatives to guide messaging, campaign hypotheses, and performance testing.
• Evaluate creative outcomes based on data-driven insights to ensure messaging resonates with our audience.
• Stay ahead of market trends, exploring new creative mediums, tools, and platforms to differentiate Kinn in a competitive space.

Collaborate & Lead

• Manage, mentor and grow a small, high-performing team, including a CRM and Ecom, while fostering collaboration with Brand, CX, and Operations teams.
• Build relationships with external agencies, contractors, and vendors to execute strategies effectively and efficiently.

What We’re Looking For:

• Experience: 6+ years in growth or performance marketing, preferably in DTC or luxury industries.
• Expertise: Proven success with paid media campaigns, customer retention strategies, and lifecycle marketing.Data-
• Driven: Skilled in analyzing data and applying insights to optimize marketing efforts.
• Creative & Curious: Passion for testing new ideas, exploring innovative mediums, and pushing creative boundaries.
• Customer-Centric: Obsessed with understanding customer behavior and crafting meaningful, personalized experiences.
• Leadership: Confident team leader and collaborator who thrives in cross-functional environments.
• ? Technical Skills: Proficiency in tools like Google Analytics, Klaviyo, and Shopify.