Welcome aboard VSSL. It’s pronounced “vessel”, but we’re more than a ship—we’re a fast, agile digital agency of brand builders, campaign makers, website creators, and more. Our mission is to set the course for our clients, creating bold digital marketing experiences that propel brands to success. Our crew brings vision, strategy, spirit, and loyalty to the challenge of helping clients stand out in today’s aggressive, crowded, and fast-changing digital world.

We’re seeking a creative and analytical full-time Paid Media Manager to join our team. With a strong background and passion for performance marketing, the Paid Media Manager will execute campaign strategies, optimize demand generation funnels, and manage client budgets while providing in-depth account analysis and reporting. This role will own their own accounts in addition to directly supporting the paid media leadership team. The Paid Media Manager will work closely with the account management team to develop strategic action plans focused on client objectives. This role also involves collaborating with the creative team, putting your personal touches on clients ads.

The ideal candidate is creatively-minded and performance-driven, with a strong ability to collaborate and solve problems. Applicants should have a solid understanding of paid search advertising, particularly in b2b marketing, along with skills in data analysis and performance trends. Experience in developing search marketing creatives and professional experience working with Google Advertising platforms and Facebook/Meta is required. Preferred experience includes working within LinkedIn, Reddit, Bing and YouTube. 

Responsibilities

• Manage search campaigns A-Z, including building, optimizing, and adjusting search campaigns across platforms like Google Ads to ensure ROI meets client goals 
• Analyze performance data and provide intelligent analysis and actionable insights based on search performance data to refine strategies and improve results
• Determine client benchmarking by developing and implementing optimizations to meet client KPI’s in the quickest time possible through paid search channels
• Improve and enhance existing search and social media processes, innovating new strategies and techniques for better performance
• Manage and execute on campaigns across multiple channels such as the Google ad network, Facebook/Meta, and others
• Own search strategy and execution for each client, aiming to hit or surpass their goals
• Communicate effectively with your team and clients, staying accountable, highlighting wins and losses
• Oversee client budgets for search campaigns, advising on adjustments based on performance and overall return
• Craft search strategies tailored to client goals and proactively troubleshoot dips in performance
• Apply knowledge of the marketing funnel to understand where search plays a critical role
• Build, nurture and maintain strong relationships with multiple clients, ensuring their needs are met
• Identify opportunities for expanding search services and conducting strategic audits to enhance client campaign performance
• Collaborate with the creative team to brainstorm and develop search ad content that aligns with client needs
• Navigate attribution within partner platforms including Looker Studio and GA4, to assess campaign performance accurately
• Other applicable or related duties as assigned

Requirements

• B.S./B.A. in Marketing, Digital Media or a related field
• 3-5+ years of experience in paid search
• Understanding and appreciation for an entrepreneurial environment and the resilience required to succeed 
• Ability to craft search strategies based on client goals and troubleshoot performance issues effectively 
• Strong communication skills with a focus on accountability and transparency
• Proven ability to build and sustain rapport with multiple clients
• High level of comfort with search advertising platforms and analytical tools
• High level of self-accountability to ensure work is done well and team goals are met
• Operate independently in Google Ads and analytics platforms to optimize search campaign performance

Nice to Haves

• Experience with:
• Hotjar
• CallRail
• Unbounce
• Google Tag Manager
• Google Ads certification
• Excel certification
• Salesforce / HubSpot experience
• Ad copywriting
• Bilingual a plus!

Make Sure We’re Your Kind of Crew

This crew succeeds because we’ve got each other’s backs. We’re quick to offer help and accept it when needed. We’re flexible enough to wear whatever hat needs wearing. And we love a good fight—if it’s for the crew, our clients, or an idea we believe in. That’s how we get to our destination: working as one crew to build lasting brands that stand out.

Every member of the VSSL crew lives by our values:

We are One Crew

The strongest crew is one that works (and celebrates) together. That’s because none of us is as smart as all of us. Through everything, we always have each others’ backs.

Communication is Our Compass

Clear communication is our guide. We’re open with our thoughts and open-minded towards others. We’re always respectful—but we don’t sugarcoat s**t.

Quality is our Course

Our people and our work are our greatest assets. That’s why we don’t compromise when it comes to our crew, our clients, and our work. We deliver the best—every damn time.

All Hands on Deck

We know how to solve problems together by staying focused on creative solutions. We aren’t fazed by challenges or risk-taking. In fact, that’s where we thrive.

Up Spirits!

We’re a tight-knit group—we celebrate our wins and have fun along the way. Each crew member contributes to our collective success. “Up Spirits!” is our rally cry when the grog starts flowing.

Caring for our Crew

We were named one of San Diego’s Best Companies to work for in 2022 and 2023, and one of San Diego's Best and Brightest Companies to Work For in 2018 and 2019. Benefits include:

• Medical, Dental, and Vision
• 401(k) match
• Flexible Spending Account
• Generous PTO
• 9 Paid Holidays, with a holiday shutdown
• Bi-annual profit sharing
• Communications stipend
• Fun company events and volunteer opportunities

We strongly promote diversity, equity, and inclusion through our grassroots program, which cultivates an inclusive workplace and empowers our team to make positive change through education, discussion, and giving back. This includes regular team learning, with donation and volunteer opportunities. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.

PLEASE NOTE: We take hiring very seriously. Although we are unable to follow up with every applicant, we do our best to run a thorough process for candidates to identify potential fits.