With more than one hundred years of leadership and innovation, Building Owners, and Managers Association (BOMA) International and its institute, Building Owners, and Managers Institute (BOMI), serve the entire commercial real estate community, including owners, managers, property professionals, engineers, and service providers of all commercial building types. BOMA's mission is to advance a vibrant commercial real estate industry through advocacy, influence, and knowledge across a federation of 81 U.S. local associations and18 global affiliates with over 20,000 members. BOMI provides critical education and training to industry professionals and has delivered more than 400,000 courses and 43,000 credentials through its designations and certificate programs with a proven record of increasing job performance and company efficiency. BOMA and BOMI are committed to championing commercial real estate professionals, equipping them with cutting-edge insights and unparalleled value to propel their careers. 

BOMA and BOMI continue to grow their offerings of courses and certifications and continue to support developing policy related to support commercial real estate professionals and assist them in furthering their careers. To that end, BOMA International is hiring a Marketing Specialist to support our expanding Marketing team in growing audiences, boosting awareness of BOMA and its offerings, and driving revenue.

Position Summary

Reporting to the Director of Marketing, the Marketing Specialist will be a part of a seven-member team responsible for creating and maintaining a strong brand presence with internal and external stakeholders, and publicizing events and offerings to support BOMA’s and BOMI’s membership and revenue goals. The primary function of the Marketing Specialist will be to ensure that BOMA publications, events, advocacy, and products are promoted to BOMA local associations and CRE professionals, resulting in the achievement of sales, revenue, and profit targets for the organization.

This role’s dynamic nature requires keen attention to detail, and exemplary project management and organization skills. The ideal candidate will create and distribute effective marketing content, create a strong brand presence with innovative online and offline marketing campaigns, produce engaging video content, be able to pivot seamlessly between priorities, and excel in a fast-paced environment. Analytical skills are imperative for monitoring and reporting BOMA’s marketing efforts.

Primary Responsibilities:

• Design compelling graphics, video content, and digital product marketing assets for BOMA membership and related offerings (awards, building certifications, member communications, BOMA Foundation, scholarships), conveying a consistent brand identity aligned with BOMA’s mission, strategy, and objectives.
• Effectively communicate BOMA and its offerings to key constituencies so they view BOMA as a leader in the CRE field and are drawn to take action to engage with BOMA.
• Create effective campaigns and internal and external communications that align with BOMA’s core purpose and strategic initiatives, are effective and compelling, resulting in increased leads, sales, and revenue.
• Ensure stakeholders are involved in and informed of campaigns.
• Understand and differentiate between key audiences and tailor marketing strategies effectively.
• Respond to and create collateral for marketing requests from local associations.
• Increase engagement and retention levels on the local level through ensuring all communication is concise, clear, thorough, and delivered in the media the customer has requested.
• Analyze metrics, campaign performance, and generate reporting.
• Ensure all marketing content and campaigns align with designated budgets.
• Design email templates and html emails and distribute per the project plan.
• Provide administrative support to the BOMA marketing team, volunteer committees, and key stakeholders.
• Develop and maintain procedural SOPs.
• Additional responsibilities as needed.

Required Qualifications:

• Bachelor’s Degree or relevant work experience + High School diploma.
• Demonstrated Proficiency with Canva and Adobe Creative Cloud apps.
• 1-year of related work experience creating marketing content, and Graphic Design.
• Knowledge of direct marketing, digital marketing strategies, member engagement, audience segmentation and cultivation, and marketing analytics.
• Strong project management skills to ensure all assets are marketed effectively, strategically, and on time.
• Keen attention to detail and organization skills to support team goals and initiatives.
• 1-3 years of related work experience with video production.
• An ability to develop strong relationships and build buy-in with a wide variety of stakeholders.
• Strong ability to manage multiple projects and to thrive in a fast-paced environment that involves working on multiple content projects simultaneously.
• Experienced user of Microsoft Office Suite
• A passion for providing superior customer experiences.

Preferred Skills and Personal Characteristics:

• Positive and energetic individual eager to problem-solve and tackle new projects.
• Collaborative, flexible, and open to others’ ideas on a high-energy, fun, hard-working team.
• Committed to constant learning.
• 1 year of experience in an Association environment is preferred.
• Interest in the Commercial Building industry is preferred.
• Unrestricted authorization to work in the United States.

Location:

BOMA and BOMI have offices in Washington, D.C., and Annapolis, MD, respectively and operate on hybrid work schedules with the team in-office two-to-three days a week depending on location. Given the collaborative nature of this position, we are only considering candidates who are in or willing to relocate to the Washington, D.C., or Annapolis, MD, areas.

Compensation & Benefits:

The salary range for this position is $50,000 to $59,000. Additionally, BOMA provides a comprehensive benefits package including, but not limited to:

• Health benefits, including medical, dental and vision for employees and their families.
• Competitive 401(k) matching.
• Paid vacation time and paid sick and safe time.
• EAP Program.

To Apply:

Please email your resume and cover letter to Subject: Marketing Specialist . Applications will be considered on a rolling basis until the position is filled; however, preference will be given to applications received by the close of business on February 7, 2025. Only those selected for an interview will be contacted. No telephone inquiries, please.

EEO Statement:

BOMA is an equal-opportunity employer. The organization provides equal employment opportunities to qualified persons without regard to race, sex, religion, national origin, disability, age marital status, pregnancy, sexual orientation, veteran status, genetic information or make-up, or any other protected category enumerated by applicable local, state law, or federal law.