Job Title: Senior Marketing Manager

• Hybrid

Who we are:

We are a dynamic and innovative CPG company committed to delivering exceptional products to our retail partners and customers. We embrace the beautiful chaos of life and are on a mission to turn ordinary moments into cherished memories for parents and their little ones (including fur babies). Our products & brands create joy for our furry friends, parents & children, and for anyone looking to kick back, relax, and have some fun on game nights with friends or family, indoors or out.

Who you are:

We are seeking a creative community builder and brand scaler with a passion for eCommerce, humor and games, and who is not afraid to take educated risks.

The Senior Marketing Manager will oversee the development and execution of the marketing strategy for our Play platform, which includes Dammit Dolls and Brybelly (“the Belly”). This role focuses on building the direct-to-consumer channel and social selling and will partner with the eCommerce department to optimize paid multichannel campaigns, own all organic marketing, including content strategy and community growth and management, and email/SMS.

With a keen eye for evolving media trends, the Senior Marketing Manager will concept and execute new and innovative ways to increase brand awareness and loyalty through social media and will support the product roadmap through ownership of product launch campaigns and monitoring sell-through performance.

What You Will Do:

• Scale brands through a succinct content & marketing strategy across all channels including social selling, TikTok shop, affiliates, optimize Meta, YouTube, etc.
• Develop and execute influencer campaigns
• Drive awareness, demand, and conversion of new and existing products
• Manage and scale the affiliate marketing programs
• Maintain full ownership of the marketing campaign calendar
• Create & curate content; highly skilled in Canva, Capcut, and other content creation tools
• Maintain brands’ voice and integrity across all social channels—ability to leverage product education in content
• Stay up to date on evolving and nuanced consumer behavior across each of the social platforms to ensure content strategy aligns with platform-specific media consumption and expectations
• Provide brand and eCommerce team with valuable VOC data to influence product development and broader omnichannel marketing strategies
• Report on DTC channel performance, setting channel KPIs and leveraging data to test, analyze and optimize the overall social strategy

What You Will Bring:

• Bachelor’s Degree
• Ability to create content that informs, entertains, and moves consumers through the path to purchase
• Minimum 5 year’s experience with SEO, digital merchandising, meeting channel KPIs and driving revenue
• Solid experience with Canva, Shopify, Clavijo, Google Analytics and social media business platforms (TikTok and Meta most importantly)
• Agility and ability to quickly react and adapt to relevant trends
• Enthusiasm for startup environments and contributing to organizational growth

What You Will Get:

• Competitive salary and bonus
• Medical, Dental and Vision Benefits available
• Life Insurance available
• Flexible PTO available
• 401k available