JOB TITLE: Senior Marketing Manager

REPORTS TO: CMO/CGO

DEPT: Marketing

CLASSIFICATION: FT/Exempt

About EBIN NEW YORK

EBIN NEW YORK is a leading ethnic beauty brand specializing in hair care, cosmetics, lashes, and nail products since 2014. Our mission is to empower beauty enthusiasts with innovative, high-quality products that celebrate diversity and individual expression.

ROLE OVERVIEW

EBIN NEW YORK is seeking a dynamic and results-driven Sr. Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase market share. This role requires a creative thinker with strong analytical skills and a deep understanding of the beauty industry.

DUTIES and RESPONSIBILITIES

1. Strategy Development:

• Develop and implement brand marketing strategies to achieve business objectives and growth targets.
• Conduct market research to identify trends, customer insights, and competitive landscape.
• Collaborate with cross-functional teams to align marketing strategies with product development and sales initiatives.

2. Campaign Management:

• Plan and execute multi-channel marketing campaigns, including digital, social media, print, and in-store promotions.
• Oversee the creation of compelling content, ensuring consistency in brand messaging and visual identity.
• Measure and analyze campaign performance, providing actionable insights and recommendations for optimization.

3. Brand Development:

• Maintain and enhance the EBIN NEW YORK brand image and voice across all marketing channels.
• Develop brand guidelines and ensure adherence to brand standards.
• Manage relationships with influencers, partners, and brand ambassadors to amplify brand reach.

4. Budget Management:

• Develop and manage the marketing budget, ensuring efficient allocation of resources.
• Monitor and report on marketing expenditures and ROI.

5. Team Leadership:

• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
• Provide guidance and support for professional development and performance improvement.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in brand marketing, preferably within the beauty or consumer goods industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media, and e-commerce.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think creatively and strategically, with strong problem-solving skills.
• Proficient in marketing analytics tools and software.

SKILLS

• Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions.
• Creativity: Strong creative skills for developing innovative marketing campaigns and content.
• Project Management: Excellent organizational skills to manage multiple projects simultaneously.
• Communication: Exceptional written and verbal communication skills.
• Leadership: Ability to lead, inspire, and mentor a team.
• Collaboration: Strong team player with the ability to work effectively with cross-functional teams.
• Time Management: Efficient in managing time and meeting deadlines in a fast-paced environment.
• Technical Proficiency: Familiarity with marketing software, CRM tools, and analytics platforms.
• Adaptability: Ability to quickly adapt to changing market conditions and business needs.
• Customer Focus: Understanding of customer needs and ability to tailor marketing strategies accordingly.

WHAT WE OFFER

• Competitive salary and benefits package.
• Opportunity to work with a passionate and innovative team.
• Career growth and development opportunities.
• A dynamic and inclusive work environment.

EBIN NEW YORK is an equal employment opportunity employer that seeks to comply with all current federal, state, and local laws and regulations. All employment and employment opportunities at EBIN depend entirely upon an individual’s qualifications, abilities, attitude and performance.