Qualifications:

1. Experience: 5-7 years of hands-on experience using data and analytics for managing and optimizing social media or similar programs, particularly paid media campaigns across different platforms.

2. Technical Proficiency: Advanced knowledge of tools like Sprinklr, Adobe Analytics, and advertisement manager tools.

3. Analytical Skills: Strong data analysis capabilities with proficiency in SQL, and Excel to track and optimize performance metrics. Experience with Python, machine learning and Power BI is a plus point.

4. Communication and Collaboration: Excellent interpersonal skills for client-facing roles and the ability to collaborate with cross-functional teams to achieve business objectives.

5. Adaptability and Innovation: Exceptional organizational skills to manage multiple campaigns simultaneously, with a proactive approach to staying updated on industry trends and leveraging advanced technologies.

Key Responsibilities:

1. Strategic Campaign Development: Partner with paid campaign leads to inform design and implementation of paid media strategies across multiple platforms, with a focus on audience segmentation, budget management, and bid optimization.

2. Performance Monitoring and Optimization: Continuously analyze campaign performance metrics, identify improvement opportunities, and execute data-driven optimizations to maximize return on investment (ROI).

3. Cross-Functional Collaboration: Partner with creative teams to develop and test high-quality advertising content that aligns with target audience preferences and brand guidelines.

4. Reporting and Insights: Prepare and present detailed performance reports, delivering actionable insights and recommendations to stakeholders to support data-informed decision-making.

5. Industry Expertise and Innovation: Stay informed about emerging trends, platform updates, and best practices, ensuring campaigns remain innovative and competitive.