the world around us

We live in extraordinary times. Technology, society, and the job market - are all rapidly advancing, and opening up previously unimagined opportunities. With innovation driving the world of work even faster, many of us are left wondering: how can I find a job that works for me?

people at the heart of everything we do

Working at Randstad is unlike working at any organization. At Randstad we put people at the heart of everything we do; this goes for our clients, our candidates, our employees and society. By combining our passion for people with the power of today’s technologies, we support people and organizations in realizing their true potential. Randstad is a partner for talent.

Are you our new colleague? We’re looking for a Marketing Leader NAM at Randstad, based in Atlanta (hybrid)

We are seeking a dynamic and experienced Regional Marketing Leader for North America with a robust background in e-commerce, B2B, and “B2B2C” marketing. The ideal candidate will possess a proven track record in restructuring and building marketing teams, fostering collaboration, and working within a global matrix organization. This leader will drive regional marketing strategies, enhance brand presence, and contribute to the company's growth. The role sits on the global marketing leadership team and reports to the Global CMO. Additionally, the marketing leader will execute the global marketing strategy, positioning Randstad as the Partner for Talent through our 4 specializations.

your typical day could include

A typical day in this role starts with a focused review of 'yesterday's performance'. This involves monitoring key performance indicators (KPIs) such as website traffic, campaign effectiveness, lead generation, and conversion rates. By analyzing these metrics, you can quickly identify areas that need attention or adjustment. Following this, team meetings ensure alignment with global marketing directives and collaboration with sales and product teams. The day may also include refining e-commerce campaigns to drive better results, all aimed at pushing the business forward. Strategic planning is tackled periodically, ensuring long-term goals are met.

Furthermore, activities such as B2B strategy sessions, focusing on partnership development and lead generation initiatives. Performance analysis and reporting are crucial components, along with managing the budget to ensure financial objectives are met.

In the afternoonTasks belonging to the people manager role are interwoven here and can include, one-on-one meetings with team members provide an opportunity for personalized guidance and support. Cross-functional collaboration is also a priority, allowing for the sharing of best practices with global teams. The day concludes with preparations for the upcoming week, ensuring all elements are in place for continued success.

you will be responsible and accountable for:

• strategic planning and execution: develop and execute comprehensive marketing strategies tailored to the North American market. Align regional strategies with global marketing objectives to ensure cohesive brand messaging and positioning.
• e-commerce leadership: drive e-commerce initiatives to boost online presence and sales. implement data-driven strategies to enhance the customer journey and optimize conversion rates.
• B2B marketing: lead B2B marketing efforts, focusing on lead generation, customer acquisition, and retention. Develop and manage strategic partnerships and alliances to expand market reach.
• team development and management: restructure and build a high-performing regional marketing team. Foster a collaborative team environment, promoting open communication and shared goals.
• cross-functional collaboration: work closely with sales, product, and global marketing teams to ensure alignment and integration of marketing efforts. Act as a liaison between regional and global teams to streamline processes and share best practices.
• performance analysis and reporting: monitor and analyze marketing performance metrics to measure effectiveness and ROI. Provide regular reports and insights to senior management, recommending adjustments as needed.
• budget management: oversee the regional marketing budget, ensuring optimal allocation of resources. Manage expenditures to meet financial objectives and maximize return on investment.

your background

• minimum 10 years in marketing, with a significant portion in e-commerce and B2B.
• you have a proven ability to build and grow a global brand, preferably in B2B2C.
• proven track record in leading marketing teams and driving business growth.
• experience in a global, matrixed organization is essential.

your qualifications

• education: bachelor's degree in Marketing, Business Administration, or related field. MBA or advanced degree preferred.
• certifications: relevant marketing certifications (e.g., Google Analytics, HubSpot, Digital Marketing) are a plus.
• technical skills: Proficiency in marketing automation tools, CRM software, and e-commerce platforms.

other personal characteristics

• e-commerce expertise, deep understanding of e-commerce platforms, digital marketing, and online sales strategies.
• B2B acumen, strong experience in B2B marketing, including lead generation, account-based marketing, and customer relationship management.
• thought leadership, the ability to assimilate broad strategic & complex topics and translate them into tangible portfolio related impacts
• strong managerial skills with the ability to lead a team that is dealing with tough stakeholders, tight deadlines, and big impact projects
• excellent corporate agility to collaborate and build relationships at all levels of the organization
• ability to drive change and adapt quickly in an agile environment
• high impact presence, and is capable of quickly establishing credibility, influencing and persuading at all levels of the organization
• has excellent analytical and strategic skills with good business judgement and problem-solving qualities
• is a dynamic and energetic people leader with high integrity and gravitas, who is able to provide transparency, direction and leadership
• has a strong results orientation and a tireless work ethic, tenacious, with the emotional intelligence to know when to push harder and when to look for alternatives (assertive and courageous)
• communication, excellent verbal and written communication skills. Ability to present complex ideas clearly and persuasively.

This profile will play a crucial role in shaping the marketing landscape for North America, driving growth through innovative strategies and strong leadership. If you have a passion for marketing and a track record of success in e-commerce and B2B environments, we encourage you to apply.

partner for talent starts with you

Randstad’s purpose is: to support people and organizations in realizing their true potential. And this starts with making your work meaningful every day. It’s people work at its best. Making work meaningful. So if you recognize yourself in the profile above, we gladly invite you to apply for this role. For more information about Randstad, see .

At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards , like being on the “America’s Best Employers for Women 2024” and being Named 2024 Leading Disability Employer. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact .

The base salary range for this position is $210,000 - 220,000.

At Randstad, we know employees that are cared for holistically have the confidence to bring their fullest potential to work, so we make investments in our people.

Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate’s total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.

In addition, Randstad offers rich learning & development opportunities, a 401(k) plan, a stock purchase plan, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on overall wellbeing with our award-winning wellness program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays), and offers discounts on everything from cell phone plans to car purchases.