Marketing Manager

Pleasant Prairie, WI

Key Responsibilities:

• Project Management: Lead cross-functional, large-scale marketing initiatives, ensuring all stakeholders are aligned, and deliverables meet quality, timeline, and budget expectations.
• Product Launch Execution: Lead product launch teams to drive end-to-end product launch strategies, ensuring timely execution and maximum market impact.
• Copywriting: Craft compelling messaging in support of positioning strategies to effectively communicate FNA Group's value propositions across a diverse portfolio of brands, products, and markets.
• Data-Driven Marketing Improvements: Leverage insights from digital marketing metrics, customer feedback, product reviews, and sales data to optimize marketing strategies and improve campaign performance.
• Budget & Timeline Management: Oversee the department's workload and manage projects of all sizes, ensuring adherence to timelines and budgetary requirements while delivering impactful outcomes.
• Media, Email, & Social Media: Assist in the development and own the execution of integrated media plans, press releases, email, social media, and influencer collaborations to expand brand reach and engagement.
• Agency & Vendor Relationships: Build and maintain strong partnerships with agencies and vendors to enhance marketing deliverables and ensure alignment with organizational goals.
• Trade Show Coordination: Oversee the planning, execution, and budget adherence of FNA Group's trade show schedule, ensuring a professional and engaging brand presence that drives leads and strengthens brand visibility.

Skills Required:

Marketing Expertise

• Proven experience in product marketing, project management, and digital marketing.
• Ability to simplify technical product information into benefit-driven marketing messages.
• Strong analytical mindset, with the ability to leverage data for decision-making and continuous improvement.

Communication & Collaboration

• Excellent communication skills, with the ability to engage effectively across all organizational levels and with external partners.
• Collaborative team player with experience in cross-functional teamwork.

Strategic Thinking & Execution

• Proactive, strategic thinker with a focus on execution and results.
• Exceptional organizational skills, with the ability to manage multiple priorities in a fast-paced, deadline-driven environment.

Continuous Improvement

• Commitment to refining processes, driving creative efficiencies, and elevating the quality of all deliverables.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Management, or a related field.
• 3-5+ years of experience in product marketing, marketing communications, digital marketing, or consumer insights.
• Proficiency in MS Office, project management software, social media platforms, and email deployment tools. Familiarity with website CMS, Adobe InDesign, or QR code tools is a plus.
• Understanding of retail eCommerce platforms, consumer behavior, and customer journey mapping.