Senior Digital Product Manager, Direct-to-Consumer (DTC)

Location: Boca Raton, FL (Hybrid)

Company: Cinch Home Services

Role Overview

Cinch Home Services is seeking a strategic and results-driven Senior Digital Product Manager to lead and expand our Direct-to-Consumer (DTC) digital product offerings. This role requires a seasoned product leader with a passion for customer experience, data-driven decision-making, and agile execution. You will play a pivotal role in defining the vision, driving the roadmap, and delivering exceptional value to our customers while achieving key business objectives.

Key Responsibilities

Strategic Leadership

• Develop and articulate a compelling vision and product strategy for the DTC line of business.
• Align product priorities with customer needs, market trends, and business objectives to drive sustained growth.
• Partner with stakeholders across the organization to ensure alignment and buy-in on strategic initiatives.

Roadmap Ownership

• Own and maintain a dynamic, prioritized product backlog, ensuring it reflects both customer insights and business goals.
• Define and execute a clear product and testing roadmap, incorporating A/B experiments and data-driven enhancements.
• Collaborate on quarterly OKRs and lead weekly activities to ensure progress toward objectives.

Customer and Market Insights

• Dive deep into customer behavior, feedback, and market research to uncover opportunities for product innovation.
• Leverage data analytics, consumer psychology, and UX best practices to inform product decisions.

Agile Execution

• Act as the Scrum Product Owner for the DTC product, working closely with engineering, QA, UX, and business teams.
• Define user stories, acceptance criteria, and ensure iterative delivery of high-value features.
• Champion Scrum best practices and foster a culture of continuous improvement within the cross-functional team.

Experimentation and Analytics

• Design, implement, and analyze A/B tests to validate hypotheses and optimize product performance.
• Translate data insights into actionable strategies to enhance customer experience and business outcomes.

Collaboration and Communication

• Serve as the voice of the product, keeping stakeholders informed of progress, releases, and insights.
• Collaborate closely with UX/UI designers to align goals and deliver intuitive, user-centric solutions.
• Build strong relationships across marketing, engineering, and analytics teams to drive shared success.

Qualifications and Experience

Required:

• 7+ years of experience as a Digital Product Manager/Product Owner, with a focus on digital products.
• 2+ years of experience managing B2C products, with a strong understanding of customer lifecycles.
• Bachelor’s degree in marketing, Business, Computer Science, or a related field (or equivalent experience).
• Proven track record of delivering successful products in a fast-paced, lean, agile environment.
• Expertise in web analytics tools (e.g., Google Analytics) and data-driven decision-making.
• Experience with marketing funnels, landing page optimization, and consumer acquisition strategies.
• Strong knowledge of UX design principles, design thinking, and consumer psychology.
• Technical proficiency in development processes, QA workflows, and agile tools like JIRA.
• Exceptional communication, leadership, and interpersonal skills.

Preferred:

• Experience in developing customer journey maps and driving omnichannel strategies.
• Familiarity with roadmapping tools and processes
• Hands-on experience in setting up and analyzing complex experiments (A/B and multivariate testing).

What We Offer

• The opportunity to shape a critical line of business at a leading company in the home services industry.
• A collaborative and inclusive culture that values innovation and impact.
• Competitive compensation, benefits, and professional development opportunities.

About Cinch Home Services

Cinch Home Services is a leading provider of home service solutions, empowering homeowners to live with confidence and peace of mind. We are committed to delivering exceptional customer experiences through innovative technology and industry-leading expertise.

Join us and help shape the future of how we serve and delight our customers.