Content strategist

Looking for Candidate with more focus on content strategy/writing for web user experiences.

Leads the overarching content strategy and governance model for the enterprise website and supporting sites. Understands and utilizes best practice content strategy and branding principles to ensure content is relevant and consistent across all channels.

ESSENTIAL JOB FUNCTIONS

• Plans for the creation, approval, delivery and governance of copy and messaging content across multiple channels and formats, including landing pages/websites, mobile, text, IVR, happy/sad user paths, etc.

• Creates, optimizes and edits content to align with SEO best practices and brand guidelines.

• Creates content for accuracy, brand voice, readability and comprehensiveness as well as consistency.

• Collaborates with Design to ensure the visual format for content is concise and easy to consume.

• Supports partners within Marketing, Marketing Communications and other key stakeholders across the organization in the creation, delivery and editing of content for digital platforms.

• Establishes and executes a larger content governance plan annually in collaboration with department leaders, using analytics as guidance, to refresh, consolidate or remove content.

• Conducts content audits (qualitative analyses of all the content on owned digital channels) as well as gap analyses; reviews customer satisfaction surveys and conducts benchmarking to ensure that industry best practices for communication are being applied.

• Maintains a deep understanding of customer journeys and user needs to apply content and UX strategy according to business goals and objectives.

• Optimizes content and digital efforts to deliver on business goals through a test, measure and learn approach.

REQUIREMENTS

• 7+ years of experience in content development/strategy

• Excellent understanding of user experience methodology and digital marketing

• Bachelor’s degree in communications, media/journalism or related field

• Exceptional communication and presentation skills

• Positive, team-oriented attitude

• Strong work ethic and highly organized

• Experience with the creation and curation of digital content across a wide spectrum of digital channels

• A demonstrated passion for a spectrum of digital solutions and knowledge of how to leverage each to achieve marketing and business goals

• Strong writing, proofing and editing skills within digitally focused environments; flawless attention to detail

• Ability to prioritize work and manage multiple projects simultaneously

• Familiarity with SEO content strategies

• Working knowledge of CMS, databases and basic publishing software

• Ability to use analytical approaches to improve content and engagement