Equipment Rental Company Sales Manager

We are seeking an experienced and results-driven Sales Manager to lead and develop our sales team for a growing equipment rental company . Based in Brighton, CO, this role will oversee a small but impactful territory, managing four store locations and a team of three outside sales representatives. The Sales Manager will be a "player-coach," actively contributing to sales while guiding and mentoring the team to achieve revenue and utilization goals.

Key Responsibilities:

Team Leadership:

• Lead, coach, and develop a team of three outside sales representatives to drive revenue growth and maintain high fleet utilization.
• Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
• Foster a collaborative and motivated team environment focused on customer success.

Sales Strategy & Execution:

• Develop and execute sales strategies to increase market share and revenue within the territory.
• Actively participate in sales efforts by building and maintaining relationships with key accounts, including large national and regional customers.
• Leverage market insights to identify new opportunities and target customers focused on service, loyalty, and long-term relationships.

Customer Focus:

• Ensure superior customer service and responsiveness, acting as a problem-solver for customer needs.
• Build loyalty by understanding client challenges and delivering tailored equipment rental solutions.

Operations & Reporting:

• Monitor regional fleet utilization and ensure resources are effectively allocated across the four stores.
• Track sales activity and performance metrics using the company’s CRM system
• Collaborate with operations to align sales efforts with fleet availability and service capabilities.

Key Metrics for Success:

• Revenue growth and fleet utilization
• Expansion of key accounts and customer base
• Team performance and sales activity metrics

Requirements:

• Proven experience in sales management, preferably in equipment rental or a related industry.
• Strong leadership and coaching skills with a hands-on approach
• Ability to analyze market trends and develop effective sales strategies
• Exceptional communication and interpersonal skills, with the ability to build relationships at all levels
• Experience with CRM tools and performance tracking.
• Willingness to travel within the assigned territory (40-60%)