Job Title: Content Manager

Company: Brennan Enterprises

Location: Arlington, TX (In-Office)

Job Type: Full-Time

Pay: $50k-$75k depending on experience level

About Us:

Brennan Enterprises is a family-owned and operated window and door company that has proudly served our community since 1979. We specialize in providing both materials and installation services, offering unmatched expertise, a wide variety of product options, and a commitment to the highest level of customer service. We are looking for an experienced and self-motivated Content Manager to be the next addition to our growing team by helping to plan and execute on any customer-facing content and messages, whether it be paid media campaigns, social media or video content, or even sales & marketing assisting documents.

Job Description:

Brennan seeks a Content Manager to join our team. In this role, you will ensure that Brennan produces high-quality content for homeowners and contractors navigating window and door projects (both replacement and material supply).  The ideal candidate has exceptional copywriting and copyediting skills across various formats, including long-form content, digital media, email campaigns, newsletters, case studies, landing pages, video scripts, and social media assets. You are a strong communicator, highly organized, and adaptable in a fast-moving environment.  As Content Manager, you will report to the Marketing Director and collaborate with our in-house videographer, subject matter experts, and external partners to maintain content quality, accuracy, and relevance. This role requires a mix of creativity, strategic thinking, and flexibility, as shifting priorities are common in our small but agile team.

Responsibilities:

Content Strategy & Execution

• Collaborate with internal and external stakeholders to develop, produce, and publish high-quality content that drives traffic and generates qualified leads.
• Establish and maintain a documented content production process to improve efficiency and ensure quality across internally and externally produced content.
• Develop and maintain a quarterly content calendar, focusing on content creation and distribution.
• Identify opportunities to fill content gaps and optimize existing content to improve search rankings, traffic, and lead generation.

Content Creation & Editing

• Craft concepts, write, edit, proofread, and finalize content for owned and paid channels, ensuring alignment with brand voice and audience needs.
• Create original content backed by SEO research, industry insights, and expert interviews.
• Oversee content input into the CMS (Umbraco, WordPress, or HubSpot), ensuring proper functionality, formatting, links, media, and imagery.
• Manage the workflow for freelance writers, providing guidance and feedback to improve article direction and focus.

SEO & Performance Optimization

• Conduct SEO research to inform content strategy and drive organic traffic growth.
• Report on content performance using tools such as Google Analytics, SEMrush, Google Search Console, and PostHog.
• Optimize on-page SEO, including metadata, keyword placement, and internal linking strategies.

Collaboration & Communication

• Coordinate with guest post contributors and content partners to expand Brennan’s content reach.
• Engage with inbound inquiries related to content and editorial topics .

Requirements:

The Content Manager is an experienced content producer, editor, and strategist who thrives in a team-oriented environment. This role requires:

• 3+ years of experience in content management, journalism, or digital media, with a track record of delivering high-quality content.
• Exceptional writing, editing, and research skills, with an ability to craft compelling, conversion-driven content.
• Ability to adapt tone and voice to resonate with different buyer personas.
• Strong understanding of SEO best practices and on-page optimization techniques.
• Experience using SEO tools (e.g., SEMrush, Ubersuggest, Ahrefs, AlsoAsked.com).
• Experience with CMS platforms (Umbraco, WordPress, or HubSpot).
• Ability to manage multiple projects and deadlines simultaneously.
• Strong conceptual skills, with an intuitive understanding of how copy integrates with design and photography.
• Experience working with freelancers, including editing and providing direction.

Desired But Not Required:

• Familiarity with CRM software (Salesforce, HubSpot).
• Experience with project management tools (Monday.com, ClickUp, Airtable).
• Familiarity with communication tools (Slack, Microsoft Teams).

Benefits:

Provided

• Paid Time Off (Grows Based on Time with Company): Vacation, Sick, & Bereavement Days
• Optional 401k Match Program (Opt-In Available After 1 Year with Company)
• Worker's Compensation Insurance Provided

Not Provided

• No Health/Dental/Vision Benefits Provided