***Media Paid Search Specialist***

***Hybrid in Plano, TX - 75024***

***3 Months contract (Possible extension/conversion)***

Must haves

***3-5 years of online advertising experience***

***Experience managing PPC campaigns including eCommerce (shopping)***

***Google Ads certification required***

About the role:

Our client is looking for a Media Paid Search Specialist who'll set up, run, and continually optimize Brand and Non-Brand campaigns that meet and exceed media KPIs for the national always-on buy and a variety of local and seasonal efforts.

Responsibilities:

• Architect brand and non-brand campaigns at the national and local levels across both evergreen strategies and key seasonal periods for client
• Consistently update campaigns and optimize them to hit primary and secondary KPIs
• Utilize keyword research and social listening tools to:
• Plan for the launches of new products and service offerings
• Test a variety of ad copy while staying true to client's brand voice
• Consistently update brand, non-brand, and negative keyword lists
• Setup, maintain, and automate eCommerce feeds in Google Merchant Center
• Review quality score components and collaborate with the SEO team to improve ad relevance
• Leverage value-based bidding to optimize towards and measure conversions that are relevant to campaign goals
• Monitor campaign performance by building dashboards in enterprise reporting tools
• Partner with cross-functional teams, such as CRM, product, and creative, to align media reporting insights with broader marketing objectives
• Perform regular campaign audits to identify new opportunities and areas for improvement
• Supports with additional projects as needed

Requirements:

• Bachelor's Degree
• 3-5 years of overall online advertising experience
• 3+ years of experience managing PPC campaigns including eCommerce (shopping)
• 1+ year of experience setting up and optimizing Google Performance Max campaigns
• Advanced GA4 Expertise: At least 1-2 years of experience in Google Analytics 4, with proficiency in setting up custom tracking events, funnels, and goal conversions
• Hands-on experience managing enterprise-level tag management solutions (e.g., Google Tag Manager, Adobe Launch)
• Demonstrated experience running and analyzing A/B and multivariate tests to inform web and media strategies
• Google Ads certification required
• Ability to adapt to the rapidly changing media landscape
• Ability to learn quickly and easily adapt to a dynamic environment
• Eager to be cross trained in other paid media channels (paid search, programmatic, etc.)
• Authentic individual with impeccable integrity whose personal and professional values are consistent with client's mission, vision and values
• Proficient in Microsoft Office Suite - Word , Excel, PowerPoint, Outlook