Job Summary

The Senior Product Manager will play a strategic leadership role in managing the end-to-end lifecycle of instant food products, sauces, and related offerings at Samyang America.

This position involves spearheading product innovation, driving cross-functional initiatives, and delivering results that align with the company’s growth and profitability objectives.

The Senior Product Manager will focus on high-impact projects, including launching new product lines, optimizing existing offerings, and ensuring alignment with market trends and consumer demands.

Key Responsibilities

Strategic Product Management

• Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.

• Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.

• Own the P&L for assigned product lines, balancing profitability with competitive positioning.

Innovation and Development

• Lead ideation and innovation sessions to conceptualize new product offerings tailored to U.S. consumer preferences.

• Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.

• Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.

Consumer and Market Insights

• Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.

• Utilize tools like Nielsen, IRI(Circana), and consumer research to validate product concepts and strategies.

•Act as a voice of the customer, advocating for consumer needs and preferences in product development.

Cross-Functional Leadership

• Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.

• Work closely with sales teams to align product strategies with customer needs and retail requirements.

• Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.

Performance Optimization

• Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.

• Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.

• Develop and present post-launch evaluations and recommendations to senior leadership.

Qualifications

Education and Experience

• Bachelor’s degree in marketing, Business Administration, or a related field

• 10+ years of experience in product management, with a strong preference for experience in instant meals, sauces, or global cuisine categories.

• Demonstrated success in leading product launches and managing complex product portfolios.

Skills and Competencies

• Expertise in product lifecycle management, from concept to commercialization.

• Strong analytical skills with the ability to synthesize data into actionable strategies.

• Proficiency in tools like Nielsen, IRI, and project management software.

• Exceptional leadership, communication, and negotiation skills.

• Ability to manage multiple projects and priorities in a fast-paced, results-driven environment.

Personal Attributes

• Strategic thinker with a passion for innovation and problem-solving.

• Consumer-focused mindset with a strong understanding of trends in global cuisine and the instant food market.

• Collaborative and influential leader who can drive alignment across diverse teams

Salary Range: 90K~ 110K