About the role We're seeking a talented Product Marketing Manager to help us scale consumer launches and initiatives for Claude.ai. This role will develop and execute marketing strategies to launch consumer-focused product updates, boost brand awareness, drive product sign ups across our portfolio of products, and create engaging full-funnel journeys for our most popular use cases.The ideal candidate has a strong product and growth marketing background combined with experience in consumer marketing, including brand and influencer strategies, content creation, and cross-functional collaboration.Responsibilities: Develop and execute comprehensive go-to-market strategies for consumer-facing product launches across our web, iOS, and Android surfacesLead positioning, messaging, and value proposition development for product updatesCollaborate with the growth and core product team around full-funnel user experiences, from acquisition to retentionIntegrate influencer marketing campaigns into broader product marketing strategies to accelerate adoption for our products and the Claude model familyDevelop programs to activate power users and generate authentic user content across social platformsAnalyze market trends, user behavior, and campaign performance to inform product marketing strategiesAlign paid ads, social initiatives, and campaigns with overall product marketing objectives in partnership with product, growth, and marketing teamsYou may be a good fit if you: Have 5+ years of experience in product and growth marketing, with expertise in B2C and B2C2BDemonstrate strong product marketing fundamentals: positioning, messaging, go-to-market strategy, and product launch executionPossess knowledge of social platforms, content creation, and influencer ecosystemsExcel at developing creative, resonant campaigns that effectively communicate product value to target audiencesDemonstrate a track record of driving user acquisition and retention through strategic product launches and full-funnel campaignsOffer strong analytical skills for measuring and optimizing campaign and product marketing performanceCommunicate effectively and manage projects across multiple teamsDeadline to apply: None. Applications will be reviewed on a rolling basis.#J-18808-Ljbffr