What's in it for you?

• Flexible hours
• Get paid now with Pay Active
• Opportunity to help and support an older generation
• A career that gives back to the community
• Competitive Pay and Benefits
• 401(k) with a company match
• Paid time off
• Training opportunities
• Opportunity for internal growth
• Tuition and Certification Reimbursement
• Referral Bonuses
• Life 360
• Benefit Hub

SUMMARY
TheCommunity Relations Manager (CRM) is responsible for obtainingoccupancy goals for Independent Living, Assisted Living and Memory Care. Working with the community Executive Directorand other community leaders to ensure revenues related to occupancy are meetingthe approved budget for the community.
You are a partner with the Executive Director and othercommunity team members in three key areas:
Community SalesCulture
As the CRM, you are the sales leader for the community,working to build a strong sales and customer-centric culture. You demonstrate a passion for Capri's missionto prospects, families, residents, and employees. You emulate and teach the community team theright behaviors that lead to growing and sustaining occupancy.
BuildProfessional Outreach Relationships
Throughthe development and implementation of innovative community outreach andmarketing programs, the CRM nurtures relationships that providereferrals to the community. A criticalcomponent of success, you proactively build and maintain meaningfulrelationships with professionals who interact with seniors and their familiesinvolved in guiding senior care decisions. You build a successful network of outreach partners that routinelyprovide referrals. In return, youprovide consistent communication and offer educational support and cross-referralbusiness to these partners.
Lead Management
AsCRM you develop, coordinate, direct, and execute all sales efforts and relationship-buildingwith potential residents, current residents, and families. The decision-making process is difficult andemotional for residents and their families. You provide guidance and support through this journey. This involves qualifying prospects,identifying their specific needs, and providing education and resources for thefamilies. The CRM maintains consistentcontact with its prospects providing meaningful and established nextsteps. You are responsible for growingand maintaining the lead bank to establish a strong pipeline for consistentmove-ins and occupancy growth. Capri uses the electronic You've Got Leads (YGL)for lead and source management.
ESSENTIAL RESPONSIBILITIES include the following:

• Be well-versed and able to effectivelycommunicate services and cost to potential residents and family members. Maintainan active lead database and follow-up activities

• Assess prospective residents to determineappropriateness for the community

• Identify current trends in the marketplace bycompleting a competitive analysis and updating the marketing strategy plan asneeded to meet changing market and competitive conditions

• Perform community marketing activities includingcommunity outreach and activities with businesses that help influence thesenior market. Educate the healthcare community regarding Capri Communities' continuumof care services

• Participate in coordinating and planning eventsfor the community to attract potential residents and generate tours. UsingCapri communication tools, ensure the entire campus is aware of events andutilize all departments (i.e. culinary), fostering a strong sales culture

• Plan, develop, organize, implement, evaluate,and direct the marketing programs and activities to maintain and increasecensus and to provide the public with information relative to our community,its programs, services, and practices

• Ensure compliance with all Fair Housing laws,HIPPA regulations, WHEDA/HUD, safety, and any other regulations related to ourbusiness. Maintain confidentiality of all pertinent personal or healthinformation concerning residents and staff

• Coach and assist other non-marketing staffmembers in the development and use of marketing policies and procedures andestablish a rapport with and between all community departments

• Communicate progress, success, challenges, andconcerns with the Executive Director as it relates to the building orresidents

• Support, follow, and carry out the companyvision, mission and values

• Perform other duties as assigned

SUPERVISORY RESPONSIBILITIES
This position has no supervisory responsibilities.
QUALIFICATIONS
To perform this job successfully, an individual must beable to perform each essential duty satisfactorily. The requirements listedbelow are representative of the knowledge, skills and/or abilities required.Reasonable accommodations may be made to enable individuals with disabilitiesto perform the essential functions.
COMPETENCIES

• Adaptability

• Building Customer Loyalty

• Building Strategic Working Relationships

• Building Trust

• Decision Making

• Impact

• Organization Fit

• Planning and Organizing

• Sales Ability/Persuasiveness

• Professional Knowledge/Skills

EDUCATION and/or EXPERIENCE
Bachelors Degree in Business with a Sales/Marketingemphasis plus one to three years related experience and/or training, orequivalent combination of education and experience.
Previous Assisted Living (RCAC or CBRF) experience is preferred,as is familiarity with State of WI Chapter DFHS 89 and 83 guidelines.
Marketing and/or public relations contacts in the areacommunity is preferred.