Marketing Coordinator
$50,000 - $70,000 Responsibilities:
- Creates and maintains marketing content such as website or social media posts
- Coordinates meetings with marketing partners and executive team members to discuss campaigns
- Communicates with sales team to establish goals and determine effective marketing strategies
- Attends conferences and trade events to meet with vendors, clients and potential customers and deepen industry connections
- Develop a deep understanding of the company's products, services, and goals
- Monitor all marketing campaigns' effectiveness to optimize impact and progress
- Resource management of Marketing/Communications staff and contractors to ensure the ability to successfully plan and execute scheduled marketing campaigns
- Creation of video testimonials from existing customers
- Assist with website projects, building out ecommerce website, keeping information up to date on the website.
Qualifications/skills:
- Direct marketing
- Market segmentation
- Marketing research
- Coordination
- Project management
- Understanding the customer
- Process improvement
- Initiative
- Planning
- Financial skills
Education and Experience Requirements:
- Bachelor's or master's degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC and social campaigns
Compensation / Pay Rate (Up to): $50,000.00 - $70,000.00